4.9 • 4.4K Ratings
🗓️ 18 September 2024
⏱️ 51 minutes
🧾️ Download transcript
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
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0:00.0 | If you're a small business owner and you're trying to build a brand and generate leads, |
0:04.8 | I just did a full keynote at Jim Con talking about business in general and how to generate leads for your business. |
0:13.8 | Enjoy. |
0:14.5 | Okay. |
0:15.6 | So last one's referral. |
0:17.9 | And I'm going to say referral here, |
0:19.1 | I mean a referral partner, meaning you have a chiropractor, |
0:22.1 | you have a doctor that you helped out and they have a huge |
0:24.1 | practice and they start sending you and you create some sort of relationship that you still do these |
0:28.9 | things to attract this person and if you're like man if I only I've got this one guy and he sends me like half my customers well how amazing would it be if you had 10 of those guys or 20 of those guys well you know how you do that you ask them them, you reach out to them, you give them gifts, you bribe them. |
0:47.0 | Really? That's how it works. And you know you bribe another business owner? You send them business. |
0:54.0 | If you want someone to send you business, send them business first. |
0:58.0 | Little rule of life. It works a lot better that way. |
1:01.0 | Okay. So, we have our inputs and our outputs in the system right so |
1:05.8 | it starts with advertising and for the vast majority of you guys you are not |
1:10.6 | advertising enough. |
1:14.0 | That's it. Who here spends four hours a day, six days a week, |
1:19.0 | advertising doing one of those four things? |
1:31.4 | Does your gym make money? Yeah. It's like I don't have a gym but yes I make money. It's like what you doing here? It's called Jim cod. All right. |
1:36.4 | I promise you if you spend four hours a day is not much |
1:41.7 | like four hours a day? I don't know. Like what do you do it? |
1:51.0 | Why your business isn't growing? You're not trying to grow it. |
... |
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