The quality of your business is directly proportional to the quality of the people you hire,

which is directly proportional to your character and your ability to cast a clear vision

and how they fit in it, not just how you accomplish your own goals.

And so I would say early Alex was very much like, they're like, what's the mission of the

business?

And I was like, to make lots of money.

That was the mission of the business.

Make Alex Rich. And so she was like, of the business. Make Alex Rich.

And so she was like, no one wants to work for that.

And she would look at me, she'd be like, I don't want to work for that.

And I'd be like, fine.

And so, as I've tried to work on myself and very transparently since Lela joined me,

Lela has exceptional character and honestly the internet will never know because only the

people who work in our company can really know how great of a human being she is.

And unfortunately no one will believe me because I'm her husband and people think that I'm fluffing her.

So, whatever.

But you can judge the validity of that statement based on the quality of the people that we bring in because really wonderful people wouldn't work for people who sucked and Lala is exceptional and so because of that I've been able to have people who work in my companies who are way above what I could probably attract to my own.

And it's all been because of, honestly, her relentless drive in personal development.

Like she actually has done more personal development work than anyone I know and just continually trying to get better.

I mean one of the reasons that I married Leila early on I said and I told her this is like in a word I was like you're just

coachable she takes feedback like she actually only requires one piece of

feedback to make a permanent change I haven't seen anyone like that in my life.

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