Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

podcast, and he's not your average host.

This is The Story of a Brand with your host, Ramon Vela.

We also advise that people kind of keep the same promotion across a week or two during that, you know,

promotion play.

Because if you're running a paid media strategy, the last thing you want to do during all

of this time is actually swap out ad copy or swap out your different types of sales

or potentially if you're doing gifts with purchase or if you're doing sales on every single day of like

you know trying to do promotional items whatever it is we advise usually against it because it really

messes up your digital strategy as you're trying to optimize up those bigger spends.

And then we also advise clients to spend more earlier on at a rate, you know, we're very calculated based off of previous performance.

Like we can tell, you know, we can basically front load the,

the, essentially like building up a pool of customers who are in the funnel,

who are thinking, are in the consideration phase.

Well, you could essentially start to spend more to build that up, so that way when you come to Black Week, Black Friday week or Cyber Week,

you're able to acquire more of those people who are actually in the funnel

than the first place because you preemptively thought about spending more.

Hey, don't forget to listen to part one of this amazing feature.

Now, let's get back to the story.

So, you know, for those folks who are like one of the big takeaways that I, you said early

on, I think was about owning your own data.

And so for those folks, I mean, everybody kind of does business with Amazon one way or another, or at least not everyone, but a lot of people do. But, you know, if you want to own your own data, so what do you do, what are you suggesting the brands do if they want to get, they want to own their own data, they want to wean themselves out of Amazon.

...