Marco Ice Cream - Why Foodies Adore this Ice Cream

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 October 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Luke Christianson and Avery Henderson, Co-Founders at Marco Ice Cream, tells us how they loved traveling and tasting new flavors from around the world. They also loved ice cream and wanted to combine the unique spices and flavors they discovered on their travels and create a unique ice cream worthy of most finicky chefs and foodies.

In part one, Luke and Avery discuss: Who is Marco Ice Cream; The origin story; Why they are at the center of Cuisine & Travel; How the pandemic affected their Brand; How they choose Flavors; Why it tastes so good; Why they strive to make flavors Chef's would love; How to position a Foodie-based brand; The most important ingredient in dairy-based ice cream; How they chose the Aztec Chocolate flavor and why it's Ramon Vela's favorite; And so much more.

Join us while Ramon Vela interviews Luke and Avery in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Marco Ice Cream visit: https://www.marcoicecream.com/

Visit our sponsors:

Retention Science - RetentionScience.com/sob

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.1	We do it, Marco, is pretty straightforward.
0:23.2	We create ice cream that's as interesting and diverse
0:25.8	as the rest of the foods we eat.
0:27.5	We do it by incorporating global spices
0:29.0	and a broader range of culinary traditions into ice cream.
0:32.3	Essentially, we're trying to bring the foodie revolution,
0:34.3	which is kind of cultivated new cuisines
0:36.9	and cultures in an American diet
0:38.4	and bringing those to the other.
0:41.9	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:48.3	And as always, I've got two amazing founders and brand that I'm going to feature today.
0:55.9	But before I do, let me say a little something about my partner retention science. Now, retention science says that most
1:01.7	customer relationships and when your email workflows do, so why not skip the same boring,
1:07.1	linear workflows and campaigns at 99.9% of all email marketing software forces you to use.
1:13.1	Instead, with retention signs, each shopper gets a unique campaign based on their data and their
1:19.2	behavior. Now, retention science uses a built-in campaign logic that is always improving even
1:25.5	while you sleep so you can engage customers wherever they are
1:28.7	in the journey of your brand.
1:30.9	Now, visit RetentionScience.com for slash SOB and sign up for a demo because this is something
	...

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