MuteSix - The Pioneers of Brand Response Marketing

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 October 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Moody Nashawaty, Partner & Chief Strategy Officer at MuteSix, shares stories of the early "scrappy" days of MuteSix. He recounts how they started with a direct response video by generating nearly $1 million in revenue for a client. He also tells the "ButterCloth Shark Tank" success story and what happened when they showed up at the TV studios with Metta World Peace. Moody also shares big picture trends that e-commerce DTC brands should be watching and why. He also breaks down the Buttercloth digital strategy and more.

In part one, Moody discuss: Who is MuteSix; Moody's origin story, The early days of MuteSix, How they generated $1m in direct response video; The Buttercloth Shark Tank Story; Why you should always take a Shark Tank deal and why; Breaking down the Buttercloth digital strategy; Biggest Trends in DTC; Why you should own your Data; And so much more.

Join us while Ramon Vela interviews Moody in Part 1 of this episode and listen to him share the inside story of a brand.

For more on MuteSix visit: https://www.mutesix.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	And they're Starstruck, because we've got Meta World Peace on our side. And they're starstruck because we've got medieval peace on our side.
0:24.2	And we're starstruck because we're talking to the Shark Tank producers.
0:27.4	And this funny thing happened where like somebody came around the corner,
0:31.5	some executive or VP came and like, what are you guys doing here?
0:35.5	We're like, we're trying to get on Shark Tank.
0:37.2	And they're like, you could have just called us.
0:39.4	Like, we could have arranged a better meeting.
0:41.6	You guys have met a world peace.
0:42.7	Like, we could have figured this out.
0:45.0	And anyway, long story short, we ended up getting on the show.
0:49.8	They got a chance to pitch.
0:51.8	They got a deal with Robert Herzegovsevik which if you're on shark tank
0:54.7	always take the deal because uh then there's so many good things that happen first of all it guarantees
1:01.0	that the show doesn't guarantee but it it creates your chances of the show actually running the segment
1:06.3	with you on it getting a deal versus if you don't get a deal, they might not necessarily run
1:11.2	the actual showing.
1:14.3	And then, you know, I think a lot of good things happen from that, from having a deal with
1:20.7	Robert Hercheverick, you know, we get to, we use them on our website, he comes in and
1:25.7	we shoot video with him, he's in a lot of our ads now.
1:29.2	And the company is doing really, really great this year.
	...

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