MachForty - Real-world Experience Not Theoretical Ideas
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 29 March 2023
⏱️ 66 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Forest says, “...most of the agencies are just pretty bad. I hate to say that, but they are. You know, folks are spending way too much or they're getting someone way too junior or it's an agency that pretends to be good at everything, but they're really great at just one or two things. And so we're helping [our clients] kind of cut through all the clutter and make sure that they have the right stack.”
Today, we interview Forest Bronzan and Scott Briggs, Partners at MachForty. MachForty helps ambitious companies solve complex problems and be best-in-class. Their active team has been operators, founders, and growers who have built and exited some of the most innovative brands in their class.
They approach problems with real-world experience rather than theoretical ideas and bring this operational excellence to serve Fast-Growth to Enterprise Brands.
We discussed:
* What they are both grateful for
* Scott’s and Forest story: from how they built their business to their exits
* Why you should focus on the company, not on the exit (sounds counterintuitive but it works)
* The false myth of retiring after an exit
* Why most agencies are bad
* Why they want to roll up their sleeves again and help Fast Growth to Enterprise Brands
* What’s working and not working for brands
* Why they see opportunity with text & SMS and email but with data
* Who they work with and how and how they can add value
* Last words: why you need to take care of your partner (spouse, loved one, etc)
Join Ramon Vela, Forest Bronzan and Scott Briggs as we break down the inside story of MachForty on The Story of a Brand.
For more on MachForty, visit: https://www.machforty.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
This episode is brought to you by Sendlane.
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Transcript
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| 0:00.0 | We've both seen this. People who start a company and think they're going to sell it right |
| 0:03.3 | away. The whole goal is to focus on selling that. Focusing on the wrong number or the wrong |
| 0:07.3 | message. I focused on just working hard in learning our craft, both of us, right? So it's like, |
| 0:13.0 | how do I hire the best people? So we're the best at Facebook. At the beginning, we only did |
| 0:17.8 | Facebook advertising. Other social channels were like nothing. |
| 0:21.7 | Like how do we focus on that and focus on that every day? Not worried about what investors think. |
| 0:25.7 | By the way, neither of us had any investors. So no investor pressure. Didn't want to raise money |
| 0:31.3 | already been through that, but didn't want any of that. So we had no pressure except for the pressure |
| 0:35.0 | we put on ourselves. It was like, how do we just focus and grow the business to create a good environment for everybody that people would |
| 0:41.3 | want to work and share, sharing the upside with these people so that you wouldn't lose them? |
| 0:45.1 | Because both of us have a big value in what we consider culture and treating people the right way, |
| 0:50.3 | because I think we both saw in the past is that if you don't treat people your your number one asset leaves the door leaves the office every night at five six seven o'clock at |
| 0:58.5 | night that's your asset it's not the Facebook ads right and how do you treat these people the |
| 1:02.8 | right way so I think that's what we focused on I think if you create the right environment |
| 1:06.4 | which creates a great company people are going to want to buy it instead of you focused on, |
| 1:11.2 | just go into the exit at the end. |
| 1:23.6 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:30.4 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:36.1 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, |
| 1:41.6 | so you can decide which products are worth buying and which brands |
| 1:45.4 | are worth supporting. Forrest says, most of the agencies are just pretty bad. I hate to say that, |
| 1:55.5 | but they are. You know, folks are spending way too much money and they're getting someone way too |
... |
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