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The Jasmine Star Show

MUST DO Social Media Strategies for Service-Based Businesses | Q+A from Thrivers Live

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.92.8K Ratings

🗓️ 7 May 2020

⏱️ 32 minutes

🧾️ Download transcript

Summary

One of my favorite things about Social Media is that not a single account is the same. Our profiles are all unique because they are our opportunity to showcase us and our passions! >>The best thing about social media marketing is that you have control of what you put out and the experience you give to your followers.<< So boo, how are you showing up and using it? Oftentimes we make excuses to avoid writing e captions, put off going live until we are confident, or waiti...

Transcript

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0:00.0

Hi there. Welcome back to another episode of the Jasmine Starshow. I'm your dog loving coffee drinking big dreaming host and I'm happy to have you here.

0:23.0

Today's episode is the Q&A segment after a keynote I gave at Thrive Society Live in January. Thrive Society is a business coaching event for hairstylists. The CEO, Britsy the she is my personal friend and she has an incredibly brilliant mind.

0:42.0

She also happens to be a member of social curator so it's easy to assume she's nothing short of awesome. Even if you're not a hairstylist these women ask questions that can be applied to any service based business. My answers are a combination of strategy and a loving kick in the pants that I know you will love. Let's listen in on my Q&A session at Thrive Society Live.

1:07.0

Thank you for being in the room in our space we're excited to have you can I ask you some questions before we throw it to the audience and is everybody thinking and marinating about what you want to ask. Okay good.

1:17.0

How do you find your voice on social media you know how it's like you want to portray a specific persona or you want to be perceived a certain way. Do you think that there's a way you find that how do you tap into that knowing how to speak to your audience authentically and making it comfortable.

1:32.0

So oftentimes people say well I'll write those captions and I'll go live when I'm confident. But you don't get confident until you do it. You can't do one without the other when people say I want to show up authentically then show up authentically and don't overthink it.

1:48.0

Like people here I'm just trying to build a brand no you couldn't build a brand on Instagram in like 2009 and built up a fake life and done it really well.

1:56.0

And then all of a sudden when you're out there Instagram and you're on a private jet and then somebody takes a picture of you and coach they internet got real smart.

2:04.0

And now we smell it. We smell when people are funky. We see that they thought their likes. We know when they bought their followers. There's no faking the funk. Don't posture be you.

2:15.0

Sorry you don't book that high end luxury client. If that's not you, boo boo. They were never meant to be in your chair. How do you show up authentic. Do it and be unapologetic. That's just it. And that's hard and I empathize.

2:29.0

But when you first wrote a barric. Bike that was hard. When you first learned how to talk that was hard. When you first got in the driver's seat that was hard. But the more you did it the better you got.

2:41.0

If you're having a hard time writing captions right more captions. Right more captions and more captions and more captions until it's not so hard. That's just it.

2:50.0

Do work. I love it. Okay, so you're somebody with a mega following. Let's just call it what it is. Yet you have a really effortless way of making everybody feel seen and heard.

3:00.0

So some people in the stream are feeling like they're growing which is exciting. But they're having a hard time keeping up with the growth. Like how do you still make your audience feel like you're there. You're connected. You're the same person and you're acknowledged.

3:10.0

I do it in a few ways. Number one, I can't say that this will always be the case and nor am I proposing that it should be. But I still answer all of my DMs. Many of you DMed or tagged me and I made sure to respond using more than four words because why I want you commenting on future stuff more than four words.

3:28.0

Some people ask questions. Jasmine, I'm going to the drivers and I don't know what to post when I'm there. So I went to her account and she didn't follow me. That's fine. I'll still share what I know.

3:38.0

And it better be so good that you become a follower after. Yes, I am in the one to one conversion. I'm going to win you over. I'm going to smother you with goodness. I'm going to make you feel a certain way. I laid it out for her. I don't know about you. But I does ignite. If you have anybody here, anybody can co-sign. If you got a DM earlier than 5 a.m. at any other point of time from me.

4:01.0

One person, thank you for testifying. I take time every single day. Built into my work flow of when I respond. I think we can all do the same thing.

4:13.0

What would it look like for you not to go into the break room with everybody else and step outside, get some vitamin D. Lord knows you can use it, right? Because you're in behind the chair all day. 10 minutes.

4:23.0

Respond to the M. What it looked like for you to wake up 10 minutes early and respond to the M's. People want a mega following, but I am telling you that the mega following don't necessarily mean that you have more people in your chair.

4:37.0

The strongest stylists are those who care about their clients, build out a clientele, create organic evangelists in their local demo. And the people who are having six figure businesses and success are those with 400, 500 clients who think the world of them.

4:52.0

So that transition, like how do you be you? Continue to manage as much as you can. And then you're going to be teaching your assistant. Obviously you're blowing up to that capacity of an Instagram. There's probably a lot of people in your chair or there's something working.

...

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