Hey, help me, hey. Thanks for tuning into the Jasmine star show. Today's podcast episode

is a recording from a keynote I gave last month at TCC IRL 2020. That means the copywriter

club in real life. This event was in San Diego and it's hosted by a dear friend of mine, her

name is Kira Hugg. And she, like all good friends, wanted to give me a challenge. Okay, so a lot

of the keynotes that I gave in 2019 were really focused on social media and social media marketing

and branding. And hey, like it's kind of my thing. But Kira knew her audience and she really likes

pushing the boundaries with me. And although members of her organization really love Instagram,

she knew they needed something more and very specific training on how to pivot and diversify their

businesses. And this really resonated with me because side note, I've always wanted to be a

copywriter. I think copywriters are cool. I think like copywriters are the 2020 version of Mad Men,

you know, like, I mean, I want to be the female Don Draper except fully monogamous, no day drinking,

and nice to people. So basically, yeah, I don't want to be Don Draper, but I really want to be a

copywriter. But either way, I felt like this challenge resonated with me because I have always created

my offers on giving people what they ask for. Like those are the keys to pivoting your business

and those are the keys to diversifying your business. That's how I've done it. So when Kira asked

me to train on something different than what I normally do, I was up for the challenge. And it is

the first time I'm speaking about this openly on the podcast. So friend, I am so excited for you to

hear this new keynote and power punch Q&A. Let's listen in and I'll catch you on the other side.

So my dad is a pastor of a church in East Los Angeles and so when he asks a question,

like people talk back to him, so I grew up in my life just thinking that was normal. So when I say,

good morning. Oh yeah, oh yeah, okay, we're making my dad happy, Miss L.A. I'm very happy to be here.

What I would like to talk about today is a presentation and a conversation because a presentation is

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