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Business Daily

Music and business: Breaking in

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 23 May 2023

⏱️ 19 minutes

🧾️ Download transcript

Summary

The music industry is worth billions of dollars and creates thousands of jobs across the world, but how do you become part of such a lucrative but exclusive industry?

The global head of music operations at Tik Tok tells us how the app has become a game-changer in the industry. Kenyan DJ Coco Em talks about about the barriers African artists have to overcome and British rapper Aitch’s manager explains how he came to work with one of the biggest rap artists in Europe.

Presenter / producer: Izzy Greenfield Image: Coco Em; Credit: Jente Vanbrabant

Transcript

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0:00.0

Fukushima, an original audio drama series from the BBC World Service,

0:06.6

telling the story of the 2011 disaster at Japan's Fukushima nuclear power plant.

0:11.8

There is no greater threat we face at this time than the one unfolding in Fukushima Daiichi.

0:18.3

Search for Fukushima wherever you get your BBC podcasts.

0:21.9

This week on Business Daily, we're talking about the music industry.

0:25.6

And in today's episode, how do you become a part of it?

0:31.9

There are jobs in recording, streaming, live performance and marketing to name a few.

0:37.1

And the industry itself contributes millions to countries' economies.

0:41.1

A recent report showed that music contributed $170 billion US dollars to US GDP.

0:46.9

For Europe and the UK, it was close to $82 billion.

0:50.2

It's a landscape that's changing across the world.

0:52.6

There are predictions that Africa's annual music streaming services will soon grow to $300 million.

0:58.7

And in India, some experts say the music industry there will rival Europe's in the next 10 years.

1:04.4

How music is made and how it's listened to changes all the time.

1:12.2

Today, people from across the world will tell us about their successes in music,

1:16.8

in whatever role that might be.

1:18.6

Hi, my name is Paul Hurricane.

1:20.4

I'm global head of music operations at TikTok.

1:23.4

I'm Emond Zyoka.

1:25.2

I'm an artist.

1:26.3

I'm a producer, a DJ based in Nairobi. My stage name is Cocoa M.

1:31.4

I am Michael Adix, a 26-year-old entrepreneur in the creative industry. My name is Chloe Adams. I am a singer and a songwriter.

...

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