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Business Daily

Jason Derulo: Music and business

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 22 May 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

All this week on Business Daily, we’re focusing on the music industry, which is worth $26 billion a year globally. Today, we’re joined by the hugely successful musician, content creator and businessman Jason Derulo. He tells us what it takes to build a brand as successful as his, and about the unlikely investment that's made him millions of dollars.

Presenter/producer: Izzy Greenfield

Image: Jason Derulo (Credit: Joe Scarnici/LIV Golf via Getty Images)

Transcript

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0:00.0

An original audio drama series from the BBC World Service,

0:05.0

Fukushima tells the story of the 2011 disaster

0:08.5

at Japan's Fukushima Daiichi nuclear power plant.

0:12.6

We lose the Daiichi plant.

0:14.5

Then we lose Japan as we know it.

0:17.1

Listen to the series now by searching for Fukushima wherever you get your BBC podcasts.

0:26.0

This week on Business Daily, we're talking about the music industry.

0:30.6

Last year, worldwide recorded music revenues totaled 26.2 billion US dollars, up 9% from the previous year. So we'll be asking, how do you become

0:40.3

a part of it? What are the biggest trends across the world and how much money do they make?

0:45.2

To kick things off, I wanted to get the perspective of a music artist. And this man has sung in

0:50.7

front of millions. He's sold 250 million singles worldwide and sold out global

0:55.7

arena tours. And after making such a successful brand, he's branched out into the business world

1:01.2

and made millions of dollars as a result. But who is he? Well, he can introduce himself.

1:07.1

Hey, what's up people? This Jason DeRulo. Welcome to Business Daily.

1:18.2

He's made platinum selling singles, won international awards and reinvented his career on TikTok with this song.

1:27.1

And he's done it all alongside his former manager, Frank Harris.

1:31.4

The two met on the basketball court when Jason was just 12 years old. The first day I go to the basketball court and, you know, a young man comes over and says,

1:35.9

Hey, mister, we need a player, right?

1:37.4

And so, you know, the book should be called Hey, Mr.

1:39.6

Right?

1:39.9

Because from Hey, Mr. on a basketball court, we were able to build a phenomenal entertainment,

1:47.2

juggernaut empire.

...

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