MUSH - Fewer ingredients. More nutrients. Better you.

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 November 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Ashley Thompson, Co-Founder & CEO of MUSH. Mush is a health food company that makes, distributes, and markets foods that are great for you.

She recalls that she never really thought of herself as an entrepreneur. When she was young, her sister was diagnosed with type one diabetes, which started Ashley’s path down healthy foods. That’s where it all started.

Ashley previously worked a big job in finance. Due to time restraints, she would make oatmeal in the evening and take it to work for breakfast the following morning. This left her wondering if she could commercialize this product. She then left her job to follow her dream.

Even when things were tough, she used that as fuel to fight through to achieve her dream.

In Part 1, we hear how the idea started, the romanticism of taking a risk and starting your own business, and the stress associated with it.

Join us while Ramon Vela interviews Ashley and listen to her share the inside story.

For more on MUSH, visit: https://eatmush.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	I'm co-founder and CEO of Mush.
0:24.3	Mush is a health food company.
0:27.4	We manufacture, distribute, and market better for you products.
0:33.0	And our first core product line is ready to eat overnight oats.
0:38.2	Super delicious, super satiating, a really great product for those on-the-go consumers or folks
0:44.2	who are looking for really clean nutrition to fuel themselves throughout the day.
0:49.8	And I started the business about five years ago after quitting my job in finance for this venture.
0:58.0	So super exciting, super exciting journey thus far.
1:06.5	Hey, everyone.
1:07.7	This is Ramon Vela, and this is another episode of the story of a brand.
1:12.7	As always, I've got an amazing founder and brand that we're going to feature, but before I do,
1:18.2	let me tell you a little something about my partner retention science.
1:21.9	Now, most customer relationships and when your email workflows do, so why not skip the same,
1:27.1	boring, linear workflows and campaigns at 99.9% of all email marketing software forces you to use. Instead, with retention science, each shopper gets a unique campaign based on their data and behavior. Retention science uses a built-in campaign logic that is always improving even while you sleep.
1:45.3	So you can engage customers wherever they are in the journey of your brand.
1:49.9	And, well, before I continue, I just want to say that this is the text that they have me read.
1:55.0	And I think it's a good one, but I don't think it actually tells you what they do.
1:59.7	So I'm going to just butt in here for a second.
	...

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