MUSH - Getting the Perfect Overnight Oats into People's Hands

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 13 November 2020

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, we continue the conversation with Ashley Thompson, Co-Founder & CEO of MUSH. She talks about how she eventually got Mush into Whole Foods. It took a lot of grinding and some connections on LinkedIn to get her foot in the door.

Of course, going from 10 stores to 150 isn’t easy, as Ashley points out. She recalls the issues with logistics, manufacturing, and processing. This brings her to the big idea that people should pace themselves while their company grows.

Her brand is built on health, so she speaks about what goes into making a healthy snack. Before moving into other categories of healthy snacks, she wants to perfect the overnight oats and distribute it even further around the country.

In part 2, Ashley highlights the importance of patience and pacing yourself, what goes into making a truly healthy snack, and her experience with building a brand.

Join us while Ramon Vela interviews Ashley and listen to her share the inside story.

For more on MUSH, visit: https://eatmush.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host. This is the story of a brand with your host, Ramon Vela.
0:21.4	We, you know, as an entrepreneur, you want to take on as much as you can and you have this
0:26.1	fantasized talent.
0:27.2	And so you just want, you want to go everywhere all at once.
0:29.8	You want it to happen overnight.
0:31.5	But it's actually good when it doesn't because then you can do things the right way.
0:36.0	You can, you can mature, you can learn learn, and you can succeed so much better if you're just patient
0:42.4	with the process, patient with the growth, patient with your retail partners.
0:52.0	Hey, don't forget to listen to part one of this amazing feature.
0:56.2	Now, let's get back to the story.
0:59.6	Yeah, absolutely.
1:01.2	So the way we got into Whole Foods is we basically stocked the local buyers on LinkedIn.
1:11.8	But what we also did was we put our product or we sold our product into
1:17.3	strategic coffee shops, gyms, cafes, athletic clubs in and around the Southern Pacific
1:23.7	region so that hopefully, you know, folks who, because the buyers at Whole Foods are
1:30.5	going to these other places to discover new items. And we knew that. So we tried to position
1:36.4	ourselves for the best opportunity to be discovered organically. And then we also hit them with
1:42.9	some stocking. And so I think i connected with a couple of folks on
1:47.5	lincoln and then i might have sent a sent a direct message and and then one day randomly i think it was
1:56.0	november of 2016 the local buyer reached out to us us and asked for samples of the product. So I know
2:05.2	a lot of the pathway into Whole Foods can be quite varied and it may be it's changed a
	...

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