Felix Gray - Designed to Beat Eye Strain with Style and Comfort

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 12 November 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, we continue the conversation with David Roger, Co-Founder & CEO of Felix Gray. He starts by discussing the evolution of his glasses. It took two years to introduce a prescription option for his brand because he wanted to perfect the model first.

He wants to create a better relationship between people and the technology that they use. He tailors his business to be useful for customers of any age. In fact, he started a line of glasses that are specifically for kids.

David says that his team puts a lot of focus on making glasses that look as great as they work. He wants to provide an affordable, fashionable pair of glasses that keep your eyes healthy.

In part 2, he discusses the affordability of his glasses, reinforces the purpose of his brand, and the trouble of running a business during the pandemic.

Join us while Ramon Vela interviews David and listen to him share the inside story.

For more on Felix Gray, visit: https://felixgray.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:12.0	And he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	Yeah, we were doing a copy session recently,
0:24.3	and one of the taglines that came up
0:27.1	that actually may make it into the new packaging
0:29.8	that we're developing is, you know,
0:31.5	it's time for your eyewear to work as hard as you do.
0:34.1	Because if you think about it,
0:35.2	like, what is your eyewear doing right now?
0:40.2	It's kind of just the same as it's always been, right? This is an opportunity of saying, hey, we should create
0:46.0	something that actually fits our modern lifestyle. Hey, are you interested in improving
0:52.2	your abandoned cart recovery rates? Well, let me tell you about
0:56.5	cart text. Cart text is powered by real people, not bots, not AI, real people. Cart text will
1:05.3	contact and engage with your customers in real time to make the sales that you missed. One by one, cart tax will convert your abandoned carts, churn subscriptions, and billing-related
1:16.5	issues using live agents and SMS.
1:20.5	Real people getting the job done.
1:23.0	Visit cartex.com.
1:24.9	Again, that's carttext.com. And please, please let them know that the story of a brand
1:31.2	sent you. Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:39.6	So I think our core product is stay the same, right? So we offer a clear lens that is aimed at, that is aimed at making a more comfortable
	...

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