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The Story of a Brand

Mumgry - Natural Nut Butter Made Using Only the Good Stuff

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 5 October 2021

⏱️ 32 minutes

🧾️ Download transcript

Summary

*This episode is brought to you by MuteSix, Repeat, and CartText**

 

“Always be willing to look outward,” suggests Lilian Umurungi-Jung, Founder and Owner of Mumgry. In the second half, she says that knowing when and who to gain support from is vital for your business. One cannot do everything by themselves, so it's essential to release the fear and ask questions.

Mumgry has products with dark chocolate peanut butter and even comes in pistachio flavor. Their products use minimal natural oils and can be taken anywhere without a freezer.

Lilian mentions that their products are suitable for fruits as well as vegetables. It’s important to Lilian that people always get the freshest version of Mumgry products made with only the “good stuff” inside.

She talks about:

* Challenges and lessons learned
* What makes their products special
* Their dual strategy
* Manufacturing process
* New products

Join Ramon Vela and Lilian Umurungi-Jung as they break down the inside story on The Story of a Brand.

For more on Mumgry, visit: https://www.mumgry.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

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*

This episode was brought to you by Repeat.

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute Six Studios.

0:07.9

This is not your average entrepreneur or e-commerce podcast.

0:11.7

And he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:20.4

I think one of the greatest challenges is just knowing when and who to gain support from.

0:29.8

I think that it's really important to realize that you can't do it all on your own. But on top of that, I think that when

0:41.0

you are seeking support, really try to ask questions from a point of view of someone that knows

0:52.8

absolutely nothing, because you don't want to assume anything

0:55.7

when you're in business. And I think that that's something that I've learned a lot of along

1:01.8

the way is just ask as many questions as you can. And release that fear of asking for help.

1:11.6

Because I think that we have built so much in the beginning of our business.

1:18.6

You know, we've built this courage, we've built this self-belief, we've built this product,

1:24.6

we've built this community, and then once you get there and you gain all of this,

1:30.9

you know, support from the community and support from your team and everyone that's involved,

1:37.2

you start to kind of reach these new levels in your business. And they are beyond your wildest dreams because you've dreamt up to the point of

1:48.1

releasing the product you've probably dreamt into the point of the product being available

1:56.0

in many different places and on many different shells but there gets to be this level that is a little bit gray.

2:05.6

And it's gray because knowing what the next step is comes from experience.

2:12.6

And I think that that's where it's good to approach someone like yourself or someone who has a much,

2:19.3

you know, bigger sort of pot of knowledge in comparison to yourself. So I think that it's just really

2:26.9

important to always be willing to look outward sometimes when it comes to running your business.

2:33.3

Now, most vendors, sometimes when it comes to running your business.

...

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