Agni - Changing the Way that People Engage with Food
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 7 October 2021
⏱️ 43 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Changing the way that people engage with food” that's what Agni does. Today we have Miriam Cruz and Astrid Schanz-Garbassi, Co-Founders of Agni, a food healing company.
They each saw the opportunity for a brand like Agni but from two different perspectives. Astrid was working in healthcare to help patients reduce their dependence on medications, while Miriam had seen from the consumer's side with her health journey. Miriam and Astrid have built the business internally and as a reflection of how they want to see the world.
The brand has a mission to help one hundred million people to heal through food by 2030. But there are challenges. Securing the supply chain has been challenging but nowadays, messaging is more of a challenge to them. Still, the company is passionate about providing solutions for women's health problems.
In part 1, they talked about:
* Gratefulness
* Overview of the brand
* Their backgrounds
* Agni teammates
* Their challenges
* Women's health
Join Ramon Vela, Miriam Cruz, and Astrid Schanz-Garbassi as they break down the inside story on The Story of a Brand.
For more on Agni, visit: https://agniforall.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
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For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | So most brands, especially in the food world, also in a health world, they tackle one thing or one product, and they can be really loud about that. |
| 0:31.8 | So a classic example in the food world would be if there's a new trend and there's a new gluten-free |
| 0:38.6 | bread brand. They get to market everything with gluten-free across their social media on |
| 0:46.7 | their product packaging. It's really easy to tie together the hierarchy and to attract those |
| 0:51.5 | customers. And for us, because we are changing the way that |
| 0:57.3 | people engage with food, we want to meet customers where they're at and say, this isn't just |
| 1:03.1 | a gluten-free cookie, it's a cookie to support you where you are right now. But so meaning if you're trying to conceive or if you're postpartum |
| 1:13.4 | and you need support breastfeeding, there's a cookie for you for that. |
| 1:20.4 | If managing your ads drives you crazy and you're all about automating your econ business, |
| 1:25.8 | then you have to give Storia a try. Storia will launch, |
| 1:30.2 | optimize, and scale your ads on Google, Facebook, and Instagram without you having to do |
| 1:35.3 | anything. Their powerful AI will optimize your campaigns 24-7, delivering the best ads to the right |
| 1:41.8 | customers. They're a Google and Facebook partner that supports over 400,000 merchants. |
| 1:47.5 | That's 400,000. |
| 1:49.4 | To get started and enjoy a 33% discount for the first month, |
| 1:53.7 | simply visit storia.com forward slash story. |
| 1:58.1 | That's Storia, S-T-O-R-E-Y-A-com forward-slash story. That's Storia, s-t-o-r-a-com forward-slash story. Hey, are you worried about hitting your |
| 2:06.7 | revenue goals this month? Why not make the most of your website traffic with just Uno, the number one |
| 2:12.3 | C-R-O tool for thriving e-commerce sites? You can grow your email and SMS lists, show smart product |
... |
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