Welcome to the Money Tree Investing Podcast.

Stock market, wealth, personal finance, value stocks, invest in your life.

And welcome to the Money Tree Investing Podcast.

I'm Joe Saul Seahy from Stacking Benjamin's.

In the driver's seat today, man, do we have an exciting discussion for you?

Because normally, lately, you've heard him for well you've

heard about this gentleman for about two minutes during the show once at the beginning me talking

about him and then in the middle me also talking about them and of course I'm talking about

the buzz index and it's founder Jamie Wise, for the Buzz Indexes.

Welcome to the party, man.

It is great to be here and looking forward to the longer discussion today.

How are you, Joe?

I'm fantastic, and I love this idea of the longer discussion because I know people hear the segments about the Buzz Index and they want a little more information.

So I'm glad you could take a little more time to talk about it.

When did you realize, Jamie, that a new index like this might be in order?

Four years ago. Wow, that sounds like a long time ago, doesn't it?

But really, it was four years ago where I started to see the first bits of academic research around this approach trickling out.

And when I read those research reports and

married it to what was happening in the consumer product world and how companies like Procter and

gamble were really all over online content to mine information to help them make better decisions,

I knew the natural extension of that was going to be finance and

investing. What exactly was it about the research reports that interested you? What was the hook?

...