Welcome to the Money Tree Investing Podcast.

Stock market, wealth, personal finance, value stocks, invest in your life.

Welcome to another episode of the Money Tree Investing Podcast, everybody.

I'm Joe Sol See-Hi from stacking Benjamins in the driver's seat today.

And man, do we have a fun show for you today?

Because joining me is Matt Hall. He's written

a book called Odzon, the making of an evidence-based investor. Matt is the co-founder and president

of Hill Investment Group, an investment management firm. He lives in St. Louis with his wife, Lisa,

and their daughter Harper. And Odz-on is his first book. And Matt, you started with a good one, man.

Thank you. I appreciate that, Joe. I'm so happy to be here. Well, and this is not a how-to book.

Like a lot of the people that we have on the show, it's just a how-to book. Yours is more your story.

Yeah, I know. It's different and it's different intentionally. It was born really out of frustration

because for 16 years, I had been giving away, I would call them moderately technical books about investing.

And, you know, sort of our process would be like, I don't, you know, any prospect or friend or whatever, we would give them a book and say, hey, read this book.

If you like what's in here, our firm is a practitioner who does what's in this book.

You know, sadly, so many people that I would follow up with would not have read the book.

And when I asked them why they didn't read the book we gave them, they would say, well, I was a little technical, a little boring, little dry.

There were some words I didn't understand. And so after 16 years of giving away books that weren't always read,

I was really frustrated. And for about five years, I had been saying to myself and to a few friends,

hey, I think I might take a stab at a more relatable

and understandable version of this story that I'm so passionate about. But I might have to bury

the vegetables inside of some other good stuff. And in my experience, people seem to always pay

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