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The Story of a Brand Show

Moxies - Building Tech That Protects Childhood

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 12 February 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

In this episode, I sit down with Juliette Blake, Founder of Moxies, for a powerful and deeply relevant conversation about kids, technology, and what it truly means to build with intention. 


Juliette walks us through the growing mental and emotional toll today's attention-driven platforms are having on kids—especially girls—and why parents are desperate for better solutions.


With Moxies, she's building a gamified social platform for girls ages 8–12 that prioritizes safety, wellbeing, and healthy digital habits over engagement metrics.


This isn't about limiting technology—it's about creating technology that actually serves our children.


Key Moments from the Episode:

 

* Juliette shares how a simple introduction led her to connect with someone she had admired for years—reinforcing the power of community and open doors.


* We unpack the dangers of the attention economy and why current social platforms were never designed with children's wellbeing in mind.


* Juliette explains how Moxies was built "safe by design," from co-registration with parents to moderated group chats and limited access through real-life group codes.


* She shares compelling early research showing that 80% of users experienced increased wellbeing outcomes, including improvements in mood, confidence, and self-regulation.


* We discuss why there's no one-size-fits-all approach to parenting in the digital age—and why what kids are doing online matters more than simply the device itself.

 

Join me, Ramon Vela, in listening to this important and hopeful conversation. If you're a parent—or simply someone who cares about the next generation—this episode will challenge you to think differently about technology and remind you that digital spaces can be built with care, intention, and wellbeing at their core.


For more on Moxies, visit: https://moxies.xyz/


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Your support helps us bring you more content like this!


*


Today's Sponsors:


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SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcript

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0:00.0

Yeah, so at Moxies, we are really trying to reimagine digital.

0:04.2

So digital for kids.

0:05.5

Right now, we are starting with girls because girls are so disproportionately negatively affected when it comes to our current social platforms.

0:13.1

Right now, so much of big tech is based off of this attention economy.

0:16.8

So like, what does that mean?

0:18.4

It means that they have to monetize off of attention, which means they have to have those harmful,

0:23.5

dangerous, and addictive behaviors.

0:25.3

And so that is where a lot of these negative outcomes are coming from because they're prioritizing

0:30.9

how do we get people back?

0:32.7

And to get people back, you don't always, in the big tech economy, you're not optimizing for positive outcomes

0:39.2

for the people that are coming back. So at Moxies, really what we're doing is we've built out

0:46.0

the only gamified social platform for girls, so eight to 12 year old girls, tween girls, that is

0:51.9

supporting well-being and healthy digital habits.

0:54.5

Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.

1:10.4

Like always, we have an amazing

1:11.9

guest and brand that we're going to feature on today's show. But before we do, imagine 100

1:16.5

influencers constantly talking about your brand. Sounds great, right? But getting there seems hard.

1:23.5

Not with Searle. Soral is the all-in-one influencer platform that finds brand-aligned creators,

1:30.3

automates outreach, and manages everything in one place.

1:35.3

Plus, it has a built-in affiliate tracking and social listening,

1:39.3

so you'll save on multiple tool subscriptions.

1:43.3

You also avoid hefty agency fees and hours of manual searching.

...

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