Moving the Needle – an Interview with Bill Hampton #279
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 25 May 2021
⏱️ 54 minutes
🧾️ Download transcript
Summary
“If you don't know what you're building towards, you're not going to get there. And so, I encourage people to know what you're building.” – Bill Hampton
Promotion is one of the most misunderstood aspects of business today. It’s often connected to showmanship or clever marketing but, when it’s done authentically, it’s all about giving people a solution to their problems. In this episode, Brian interviews former Dave Ramsey associate Bill Hampton to discover how organizations can move the needle when it comes to promotion, sales and growth. Topics discussed include: how the momentum theorem works; why it’s so important to build trust, confidence and competence with your customers; and why you must not only consistently sell your message, but be ready to deliver when you get the opportunity.
Watch the episode – https://bcove.video/3bEWTZY
YOU WILL LEARN:
- How passion fuels promotion.
- Why sales needs belief.
- Why you must grow yourself to grow your business.
MENTIONED IN THIS EPISODE:
Episode 265, The E-Myth Revisited – an Interview with Michael E. Gerber
“Start with Why,” by Simon Sinek
“Ford v Ferrari,” movie
“The 21 Irrefutable Laws of Leadership,” by John C. Maxwell
“The E Myth Revisited,” by Michael E. Gerber
“Straight from the Gut,” by Jack Welch
“Rudy,” movie
INSPIRATIONAL QUOTES FROM THIS EPISODE
“Number one, you’ve got to ask, what is the problem that I need to solve? What is the problem my customer needs solved? Because, ultimately, you're not really promoting your business, you're promoting the problem that you solve.” – Bill Hampton
“You have to know your audience so you can answer the right questions.” – Bill Hampton
“When you promote your business, I think it's very important that you’ve got to stand for something. Nobody wins in the margins. You win on the edges.” – Bill Hampton
“When opportunity knocks, it's too late to prepare.” – John Wooden
“With sales, it starts with belief. It starts with belief in yourself. And it starts with belief in your product.” – Bill Hampton
“You’ve got to know your why, you’ve got to know your numbers. And then, the last thing is, you’ve got to go all in.” – Bill Hampton
“Once you grow yourself, then you can grow your people.” – Bill Hampton
“You're either coaching it or allowing it to happen.” – Mike Leach
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Transcript
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| 0:00.0 | Music |
| 0:14.0 | Welcome to the Brian Bafini Show, where we explore the mindsets, motivation and methodologies of success. |
| 0:20.0 | Here's your coach, Brian Bafini. |
| 0:23.0 | Music |
| 0:40.0 | Well, the top of the morning to you and welcome to the Brian Bafini Show. |
| 0:45.0 | I am so excited for you guys today. |
| 0:48.0 | Many times I'll introduce you to guests and authors and people I read and enjoy. |
| 0:53.0 | People have been asking me, well, Brian, who do you get coaching from? |
| 0:56.0 | Who do you get help from? |
| 0:58.0 | Today's guest has been a friend for many years. |
| 1:02.0 | He's also been a consultant to me, a consultant to Bafini company. |
| 1:06.0 | In fact, Bill is why we even have a podcast business today. |
| 1:10.0 | Bill was the one who suggested I do it, helped me design it and build it. |
| 1:14.0 | What a treat it is to bring Bill to you today. |
| 1:17.0 | So this is kind of a little bit behind the scenes and this is where I go when I need help. |
| 1:22.0 | And Bill Hampton, he has a passion for a good story and it led him to an early career as a music promoter. |
| 1:27.0 | And eventually the vice president of Premier Speakers Bureau, where he promoted the who's who of the speaking business. |
| 1:33.0 | One day, Bill on a drive to Tennessee and heading for Nashville, actually called a local radio station and talked to the host of the show. |
| 1:42.0 | That show was the Dave Ramsey show. It was a local radio station at the time. |
| 1:47.0 | And the next thing you know, Bill becomes a member of the staff eventually the executive vice president, the chief marketing officer. |
| 1:53.0 | And over the next 13 years, he helped the Dave Ramsey show become the nation's largest syndicated talk show reaching over 500 radio stations, millions and millions of listeners. |
| 2:04.0 | Now as a senior executive director of Spartan Capital Group, Bill provides tailor made executive recruiting and staffing solutions. |
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