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Welcome to the Brand Biffini Show, where we explore the mindsets, motivation and

methodologies of success. Today's message was broadcast also on Facebook Live,

so you'll hear some live questions and great answers from Brian. Stay tuned for our

next Facebook Live for a chance to be on the show yourself. In the meantime, let's listen in.

We're gonna talk about how to celebrate the new normal. Now, I'd be candid with

you. There's a few phrases that I'm not a big fan of and the new normal is one of them.

There's not a lot of creativity in the marketplace and the news media just regurgitates. If this

outlet says it here, this outlet says it here, this outlet says it here, this outlet says it here.

You know, unprecedented. Remember that word? That was the word of the pandemic, unprecedented.

Well, the new normal, unfortunately, has a real negative connotation to it. And one of the

reasons for that is it's been used by politicians or people of specific ideologies to communicate,

hey, what was is gone? This is the new normal. And there's a lot of reasons why there's resistance

to that. The number one reason is that change imposed is change opposed, right? And so people

say, oh, yeah, you're gonna wear a mask for the next five years. Oh, yeah, you're gonna

do social distancing for the next X. Oh, yeah, you know, and just people are ready to get

back to normal. And I'll talk about that here in a minute. There's actually a giant,

physiological and psychological push in human beings for us wanting to get back to what was

known as a normal. So, but I also would say to you that there is a positive application

of the new normal. And we're gonna celebrate it. And we're gonna celebrate and talk about

how to take advantage of this situation to your betterment, how to make your good life

even better. And the way to do that is to embrace the dynamic of whatever the new normal is

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