If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the Dirt Pack Daries, a production of duct tape-len beer with

additional support from Kuwait because you love your bike. AG1, foundational

nutrition that supports whole body health and aura frames. The Wi-Fi connected

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Okay Fitz, I have a question for you. Okay. What's the outdoor accomplishment that

you're most proud of? Like maybe it's an FA of a climb or some hard red

point or an Arlead big wall or a badass ski tour, you know, something like that.

But yeah, tell me about one of those that stands out. I would actually say that

I don't think any one thing stands out. But the things I'm always the most

proud of when I look back at them in the outdoors, they were the experiences

where I dug really deep. You know, I'd be like trying to onsite something or

trying to work out a really difficult crock sequence, a thousand feet off the

ground. And I'd sort of go into this mode where I would really focus and

really fight and really struggle. But struggle in a conscientious way where it

was like I was applying my mind to something difficult. And there's like a

...