And to me, I think that's why storytelling and realness and all of this is coming even more

to light and wanting more that high touch connection because we're wanting and craving

that personal touch that a lot of people are pulling away from because of it.

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel

the intricacies of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to

uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders

to success.

I am thrilled to have Vanessa Wilde on the show today.

Vanessa, you talk about something and you work in a field that a lot of people think it's mystifying, right?

How do you write copy that converts?

How do you write things that actually make a difference?

Now, I will get into the AI discussion because now a lot of people are using AI to do that. But I want to go back. Your degrees are in

elementary education, teaching. You have a master of education in curriculum and instruction.

But you've ended up being a coach, a marketing strategist, a copywriter, a creative manager. And of course, now you have

had your own business for over four years. So please tell us a little bit about that transition.

Because I also, I love writing. I do branding. But I'm also, you know, I teach university.

So a lot of the same interests, but the copywriting part is something, you know,

it's definitely a skill other people have that I will happily leave them too.

I understand that. A lot of people I talk to say the same thing. So, yeah, my dream was always

to be a teacher. I love teaching. And that was my direction. That was where I was

going until I realized motherhood was really my number one. That was what I really wanted to put

priority over everything else. And so when I got into teaching, which I thought was my dream job,

...