So the reason that we wanted to get Miranda on here is because we wanted to talk about chronic illness.

And specifically we want to talk about invisible illness. And specifically we want to talk about

invisible chronic illnesses of things like migraines or GI disorders, things that to an outside

person would not seem like that person is ill. Problem with these diseases is to the outside

person, they can really minimize what's going on in that person and not really understand it.

And as we're starting to see now, it's almost becoming popular to say that you have these

things, to say that you have SIBO or GI bleeding or gut microbiome overgrowth or all these

things. Like it's, it's cool to say that you have quote unquote cool to say that you have

some type of invisible illness that like no one can help you with

and well it's it's super interesting because i mean that's marketing one-on-one you have something

that is hard to truly diagnose everybody has these symptoms uh and thus then you can be that savior

because you've been through it you've gone through savior because you've been through it.

You've gone through that journey.

You've struggled with it.

And that's marketing 101.

You solve your own problem.

Then you find other people to help solve their problem.

And then if you're in a place where, I mean, if you can put helps improve your gut microbiome on any

product that you put out, you can automatically charge disproportionate amounts for it because

it's that buzzword now. So it's just, it's, it's super fascinating because that's the loop right

there. It's if you solve your own problem, then you help other people. But

that's the beauty of what you're doing, Miranda, is you've actually had the problem and you are

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