Morgan Zanotti: Co-Founder and President of Primal Kitchen

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 15 January 2024

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In 2015, Morgan Zanotti and her Primal Kitchen Co-Founder Mark Sissan set out to do something unheard of: replace the unhealthy condiments, sauces, and dressings that had come to dominate American grocery stores with equally delicious “cleaned up classics.” Built on a foundation of high-quality ingredients, the brand launched with an avocado oil mayonnaise and has since grown to over 70 products that can be found at over 16,000 retail locations. But before Zanotti was building one of the fastest-growing natural product companies and leading it through the acquisition of Kraft Heinz for $200 million, she was living a different life: She worked as an accountant, waited tables at a resort in Wisconsin, and surfed throughout South America. After returning to the United States, she was still unsure what a corporate career would look like for her, but as she says in this episode, sometimes it’s best to “just try something… without the pressure of this being the end-all-be-all.” With this mentality, she took a job at a branding and design agency and quickly learned she had a knack for marketing. Zanotti went on to become the Marketing Director at beverage company KeVita. It was there that she met Mark, whom she chatted with about building a company together. Soon after that, Primal Kitchen was born.

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Transcript

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0:00.0	Hi everyone I'm Hillary Kerr, the co-founder and chief content officer of who
0:10.6	what where and this is Second Life a podcast spotlighting women who have
0:16.3	truly inspiring careers we're talking about their work journeys what they've learned
0:20.9	from the process of setting aside their doubts or fears and what happens
0:25.8	when they embark on their second life.
0:27.8	Today on the show I'm speaking with the co-founder and president of Primal Kitchen, Morgan Zanotti.
0:35.5	In 2015, Morgan and her co-founder Mark Sisson set out to disrupt grocery store isles everywhere with a line of high quality and
0:44.9	delicious condiments, sauces, and dressings all made without dairy, added sugar,
0:51.7	and canola oil. They launched with a single product, an
0:56.3	avocado oil mayonnaise and have since grown to over 70 skews and are on shelves at over 16,000 retail locations.
1:06.2	But before Morgan was building one of the fastest growing natural product companies
1:11.6	and leading it through acquisition to craft
1:14.4	tines for $200 million. She had a variety of other jobs. After graduating from
1:21.1	college, she worked as an accountant, but after about nine months left in pursuit of a career she felt more connected to.
1:29.0	During that time, she worked as a waitress at a resort in Wisconsin, surfed throughout South America, and even became
1:36.2	Yoga certified. Eventually, she returned to the United States, but still wasn't quite sure what a corporate career would look like for her.
1:44.6	She ended up taking a job at a branding and design agency before becoming the marketing director at
1:50.4	Beverage Company, Kavita. It was through that role that she met Mark and they
1:55.6	began to chat about building a company together. Soon, Primal Kitchen was born.
2:02.1	Morgan is so open about what it's like to launch, grow, sell, and run
2:06.8	a company and I am truly excited for her to walk us through it all. Now on Second Life, it's Morgan Zanotti.
2:17.0	All right, Morgan, you ready to do this?
	...

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