More or less bigger or smaller longer or shorter. These are the questions of our time. Hey, it's Seth. And this is a Kimbo.

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I got this question from Jonathan the other day.

Hey, Seth. This is John from Glasgow UK. I have a question about Ecosia, which I looked at the website. I switched to it.

And it's great what they're doing is great. But my question is more on relative to incentives.

Like I'm going to do more search and hence plant tree in a magical way, right? I'm a consumer. I'm consuming search.

And by consuming search, I'm doing good on planting trees.

And that seems to me a bit counter-intreative or let's say counter-productive with respect to the goal of fighting global warming.

And I say that because I think fighting global warming is about resisting a temptation of counter-merism,

which is to consume less, to produce less, to do less search, to get less electrons going through the system,

to produce less hardware that is needed to do those search.

And I see this trend in many, many marketing campaigns from many companies. So think of I could buy a cup.

And when I buy that cup made of whatever rice-based material, I can plant the tree.

I'm going good by consuming.

And the same thing goes with marketing of electric bikes, for example, where despite me being a user of a traditional bike,

biking to work, I still feel like I ought to buy an electric bike somehow, because it would associate me with a greener person,

which again, if you think it twice, it's not sensual.

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