4.8 • 1.9K Ratings
🗓️ 18 January 2023
⏱️ 27 minutes
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Shawn Askinosie and the avoidance of “more”
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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0:00.0 | it's not about the chocolate. How much chocolate did you eat today, or yesterday, or the day before? |
0:08.6 | Well, if you're a typical American, you ate about 9 pounds of chocolate in the last year. |
0:15.2 | Of course, if you're Swiss, it's about double that. But it's not about the chocolate. |
0:21.5 | Hey, it's Matt, and this is a special archived episode of a Kimbo. |
0:30.3 | You've been eating chocolate, but you might not know much about how it's made. |
0:35.0 | Here's how it happened. A tree, a cacao tree, has a pod on it. And inside that pod is some sweet, |
0:42.7 | sort of, sappy stuff, it's white. And inside that are some seeds called beans. And those cocoa |
0:50.0 | beans have to be fermented inside the pods in the sun, then dried out, then roasted, |
0:59.3 | shelled, ground up in a giant 3,000 pound granite thing called the melon jur, |
1:07.0 | then ground against each other for 30, 40, 60, 80 hours of conking. Then some sweetener is added, |
1:16.4 | often. Sometimes milk, but that makes it into a whole other product we're not going to get into. |
1:22.0 | Then it's tempered and made into bars. But all you know is that you've been eating chocolate. |
1:29.0 | A bunch of years ago, a guy named Sean Askenozy was having an epic midlife crisis. |
1:36.6 | He was a defense attorney in Missouri, a great one. He was the kind of person that drug dealers would |
1:42.4 | hire to get them off. And he usually won. He wasn't a stranger to murder scenes either. |
1:49.5 | But over the years, it took its toll. And one day, he just cracked. |
1:55.0 | Then he went to a monastery, the monastery where his dad had also served, looking for some insight, |
2:02.8 | some redemption for a way of being in the world. Shortly after that, Sean Askenozy started one of |
2:08.9 | the very first bean to bar chocolate makers in the United States. Now there are more than 200 of |
2:15.7 | them, but then in the early days there were fewer than it doesn't. Sean's job was to get the beans |
2:23.4 | and somehow figure out how to turn them into bars. But he decided to go further. |
2:29.5 | Instead of just buying sacks of beans from an importer, Sean decided to go directly to the farmers. |
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