Anybody watching the show should know that with pharmaceutical companies and their products, it's kind of a trust to trust but verify or don't trust and verify, but you want to do that first.

And so let's talk about one of the biggest blockbuster drugs of all time.

These are statins, these are cholesterol lowering medications.

Everyone probably knows someone on them or has been on them themselves.

And this again... on them themselves.

And this again, billions, hundreds of billions of dollars these have generated pharmaceutical companies.

And one of the biggest ones was Pfizer's Lipitor and Lipitor came out in 1997 it was just that it

changed the whole game at that point and so looking back there's an article on this it says

about how it changed the game it it's titled it took a

brilliant marketing campaign to create the best-selling drug of all time and it

says here Pfizer benefited from some lucky timing Lipitor went on sale

in 1997 the year the Food Drug Administration

first allowed drug ads targeting consumers.

So you started seeing those commercials it says so Pfizer spent tens of millions on ads including

on the popular drama ER first urging patients to know your numbers, and then showing patients discussing, discuss how Lipitor help them get their cholesterol numbers below guideline goals.

But listen to this, meanwhile, health groups, now a lot of these health groups have been found to have a huge conflicts of interest.

Meanwhile, health groups kept lowering the cholesterol targets and national guidelines making millions more patients good candidates for

statin treatment so it's it's devastatingly evil the marketing because if you

you have a new like create a problem and then say you have the solution to fix it.

Oh, well, no, just lower the cholesterol.

See, your cholesterol is high, you need us.

And people, like millions of millions of...

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