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The Journal.

More Coding, Less Slop? Why OpenAI Ditched Sora

The Journal.

The Wall Street Journal

Daily News, Business News, News

4.25.8K Ratings

🗓️ 7 April 2026

⏱️ 19 minutes

🧾️ Download transcript

Summary

Get your tickets to our L.A. live show here! After the smash success of ChatGPT, OpenAI positioned its video generation model Sora as AI’s next consumer-friendly frontier. Disney signed on to the vision, promising a huge investment and allowing the studio’s characters to appear in Sora videos. Then OpenAI abruptly shut Sora down. WSJ’s Berber Jin takes us inside the pivot and explores what it means for the AI industry. Jessica Mendoza hosts. Further Listening: - OpenAI's 'Code Red' Problem - Is the AI Boom… a Bubble? - Artificial: The OpenAI Story Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey, everyone, it's Jess.

0:02.0

And Ryan, do you have plans on April 28th? If so, you should cancel them and come to our next journal live event, which is taking place in Los Angeles on April 28th. And we all know that L.A. is great in April. So come on out. It's going to be at the L.R.A. Theater. Jess and I are going to interview some really interesting people. We're going to have a lot of fun on stage.

0:21.6

And then we'll stick around afterward to hang out and chat with all of you.

0:25.2

Tickets are still available, but not for long.

0:27.5

So grab yours now via the link in our show notes.

0:36.5

If you're plugged into the AI zeitgeist, you've probably heard of SORA.

0:41.2

So SORA is named after the Japanese word for Sky, and it's OpenAI's AI's AI model that is able to generate high-quality video from text.

0:53.2

Our colleague Berber Jin covers the AI industry.

0:56.3

He distinctly remembers when the public first got a glimpse of SORA back in 2024.

1:01.0

Is this the future of content creation?

1:03.4

Meet OpenAI Sora 2.

1:06.4

So it was kind of a magical and also a bit of a scary moment.

1:15.6

At the time, it was the first really sophisticated video generation tool that a company had previewed to the world.

1:17.6

With just a few words, you can create hyper-realistic videos

1:21.6

of literally anything you can imagine.

1:24.6

And it really just kind of showed the power of the technology.

1:28.6

That video is not real.

1:30.6

It's completely AI.

1:31.9

If that watermark wasn't there, I genuinely would have thought this was real.

1:36.5

I remember OpenAI posted these actually really beautiful clips.

1:42.3

There's one that always sticks in my mind, which is like a pack of woolly mammoths,

1:47.0

like galloping through a snowy field.

...

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