There's a new kind of drink that's been taking off over the past couple of years.

It's not alcohol, but it can give you a buzz.

There are drinks with the THC in them.

Only, they're not made from marijuana.

They're made from hemp. SomeC in them. Only, they're not made from marijuana. They're made from hemp.

Some states allow them in convenience stores or total wine or even Target.

It really depends.

But one thing is for sure, if they're allowed to be sold in the state, these bright cans are very prevalent in the places

they're allowed to be sold. Which aisle would it be sold in? I guess not the alcohol aisle

because there's no alcohol in it. It depends by store. For me, like if I go into a bodega,

it will be next to alcohol, and sometimes it'll be next to seltzer.

That's our colleague Laura Cooper. She covers beverages for the Wall Street Journal,

including these hemp drinks that can get you high and are packaged in colorful cans

and can have fruity flavors like tangerine and ginger lemon grass.

Today, these hemp drinks are a billion-dollar industry.

They're one of the bright spots in the beverage market in terms of growth at a time when like beer wine and spirits are hurting. Right now it's estimated that there you have between $1 billion and $1.3 billion in annual

sales. It's in no way taking over, but it's gaining ground.

But the rule that made these drinks legal in the first place is about to expire, and a new law is about to take them

off the shelves. So they're in crisis. It's full on save our businesses or they're going to be

obsolete come November. Welcome to The Journal, our show about money, business, and power.

I'm Jessica Mendoza. It's Monday, April 6th.

Coming up on the show, a total buzzkill for hemp drinks that get you high.

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