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The Diary Of A CEO with Steven Bartlett

Money Making Experts: This 3-Step 'Offer' Formula Makes $20k Per Month! Alex Hormozi, Codie Sanchez, Daniel Priestley

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.613.2K Ratings

🗓️ 7 August 2025

⏱️ 154 minutes

🧾️ Download transcript

Summary

Could your first $100K be closer than you think? 3 renowned money making experts reveal the exact blueprint for turning $1,000 into $100K, building passive income, hiring A-players, and scaling fast! This Diary Of A CEO roundtable brings together contrarian investor and private equity dealmaker Codie Sanchez, entrepreneur and investor Alex Hormozi, and serial entrepreneur and business strategist Daniel Priestley.  They discuss:  The exact 3-step offer formula that can generate $20K/month How to turn any skill into a $10K/month business Why most entrepreneurs stay stuck, and how to break through The pricing secrets behind $100M+ business deals The #1 psychological trait shared by top performers in business How to double your income by hiring A-players You can follow Codie, Alex, and Daniel, here: Codie:  Instagram - https://bit.ly/4om6aK6  YouTube - https://bit.ly/4fqsSwO  X - https://bit.ly/3HcQick  ‘BigDeal’ Podcast - https://bit.ly/3H018T3  You can purchase Codie’s book, ‘Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses’, here: https://amzn.to/4meknHF  Alex: Instagram - https://bit.ly/4frlQHZ  YouTube - https://bit.ly/3UjUgCS  X - https://bit.ly/4m3fe54  Alex Hormozi's newest book, ‘$100M Money Models’, launches at a live virtual event Saturday August 16th. You can register free, here: https://bit.ly/4m594BG  Daniel:  Instagram - https://bit.ly/4ldmKsY  X - https://bit.ly/4lWW54O  Website - https://bit.ly/41uNUEu  You can purchase Daniel’s book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits’, here: https://amzn.to/45hoRWM  The Diary Of A CEO: ⬜️ Join DOAC circle here - https://doaccircle.com/  ⬜️ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook  ⬜️ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt  ⬜️ The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb  ⬜️ Get email updates - https://bit.ly/diary-of-a-ceo-yt  ⬜️ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb  ⬜️ The Culture Test - https://culturetest.com/ Sponsors: Stan Store - https://stevenbartlett.stan.store/   SimpliSafe - https://simplisafe.com/doac to claim 50% off a new system with a professional monitoring plan and get your first month free. KetoneIQ - Visit https://ketone.com/STEVEN for 30% off your subscription order Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Hey Harry.

0:00.7

Hello mate.

0:01.5

Got any tips for the football?

0:02.8

Your best bet is to head over to Bet Victor.

0:04.9

They're giving new customers a terrific welcome offer. If you bet a minimum of £10, they'll give you £30 in three bets. Oh, that's a steel of a deal. It's a good darn deal that'll make your squirrel for real. Neil? My name's not Neil. I know, bet it rhymes. Listen to Harry and make your best bet on the football at Betvictor.

0:03.8

18 plus opt in and bet on any football marketing at odds of evens or greater no, cash out seven-day expiry terms and conditions apply. Gamblerware.com. I've got three boxes here. One of them contains $1,000, one of them contains $10,000 and one of them contains $100,000. and you three are the Avengers of Entrepreneurship on the internet.

0:39.9

So you're going to tell me what you would do. One of them contains $10,000 and one of them contains $100,000. And you three are the Avengers of Entrepreneurship on the Internet.

0:44.4

So you're going to tell me what you would do with that amount of money to build a scalable business.

0:46.2

So do I get to give the money? Is that how this works?

0:49.4

Okay. So I would... Three highly successful entrepreneurs with three very different perspectives.

0:53.3

This is the ultimate master class in creating and scaling your businesses to make millions.

0:58.5

There's two paths to making money quickly if you don't have any.

1:01.5

And the first path is go find the best entrepreneur and go work for them.

1:04.9

Learn as much as you can.

1:05.9

Totally agree.

1:06.6

Like Kim Kardashian was Harris Hilton's assistant.

1:08.8

And she learned the playbook for being famous and then she took it to a new label. And then the second way is high risk, but highest reward. Go do it yourself. And the first business that you start, you're going to be learning the game of business even more than you're learning the business that you're doing. Things like you wait eight seconds after you ask someone to buy, you close to 30% more sales. And there are actual studies now that show that if I'm a woman, you make more money. If you do one thing, you wear makeup, which is wild. And what about making content? Building a content empire that builds your business? This is brand new to a lot of people. And so a lot of creators online don't think about how do I monetize on top of this. Right? And I can name some TikTokers with 50 plus million followers that have had failed launches because they have views, but they have zero influence. And in order to create influence, there's four things. So number one is... Okay, so let's go on to simple, actionable frameworks. So I have a framework in order to raise money. I have a framework for pitching. And I have one that can increase sales by 20 to 40%.

2:02.7

And then if you want to know if your business is going to make you money or not, we use the moat strategy.

2:07.1

There's a lot more.

2:07.9

So let's go through all of this.

2:14.4

Daniel, Cody, Alex.

2:16.8

I feel like I have waited a long time to have this conversation with

...

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