Monetizing Your Podcast with Heather Osgood
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 30 July 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
Heather Osgood founded True Native Media, a podcast representation agency specializing in podcast advertising, and The Podcast Broker, a service that facilitates the buying and selling of entire podcasts.
Top 3 Value Bombs
1. Podcasting success comes from action, not over-planning.
2. Think like a content creator, not just a podcaster, to attract sponsorships.
3. Your podcast is a business asset - build it to one day sell it.
Premier Podcast Representation Agency. Learn more about monetizing or buying/selling podcast - True Native Media
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
OddsJam - Ready to launch your own sports betting platform? OddsJam’s real-time API is trusted by companies big and small. Visit OddsJam.com/odds-api to learn more and talk with their team today. Mention promo FIRENATION to receive an exclusive discount.
Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less.
All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.
Transcript
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| 0:00.0 | Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only |
| 0:07.7 | daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking |
| 0:11.8 | down monetizing your podcast. To drop these viabons, I were brought to Heather Osgood into Eofire |
| 0:17.0 | studios, Heather founded True Native Media, a podcast representation agency specializing in |
| 0:22.3 | podcast advertising and the podcast broker, a service that facilitates the buying and selling |
| 0:27.0 | of entire podcasts. And today we'll be talking about the evolution of podcast advertising, |
| 0:32.9 | how podcasters struggle with monetization, and the podcast broker, we'll talk about that buying entire podcasts and oh so much more. |
| 0:41.9 | And the big thank you for sponsoring today's episode goes to Heather and our sponsors. |
| 0:46.6 | Fire Nation, are you ready to launch your own sports betting platform? |
| 0:50.5 | Odds jams real-time API is trusted by companies big and small from lean startups to major |
| 0:55.4 | players like stats perform in sportsbet.io. |
| 0:59.2 | Visit oddsjam.com slash odds dash API to learn more and talk with their team today. |
| 1:05.0 | Mention promo Fire Nation to receive an exclusive discount. |
| 1:10.2 | Heather, say what's up to Fire Nation and share something that you believe about becoming |
| 1:15.3 | successful that most people disagree with. |
| 1:18.9 | Hi, John. |
| 1:19.3 | Thanks so much for having me on the show today. |
| 1:21.6 | I would say that in my life, I have been successful by taking action. |
| 1:26.9 | And I think that most people feel like they need to |
| 1:29.5 | plan and research and plan and research. And they just don't take enough action. And at the end of the |
| 1:35.6 | day, when you take action, you get results. And so I really feel like that's the most important |
| 1:39.9 | element of being successful that most people just really maybe they they don't disagree with it but |
... |
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