Moms Drive the Economy. So Why Are They Still Underpaid?

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Kids & Family, Parenting, Personal Journals, Technology

4.3 • 833 Ratings

🗓️ 5 February 2026

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Moms drive the majority of household purchasing decisions. Recommendations from mom influencers outperform traditional ads. They even convert better than celebrity endorsements. And yet, they’re still treated like they should be grateful for a free product and an affiliate link. This week we talk with Chelsea Clark, founder and CEO of Momfluence, an influencer marketing agency built specifically around mom creators, about how the mom-influencer economy really works and why it continues to undervalue women’s labor even as it explodes. We get into why moms chronically undercharge, how the lack of transparency mirrors other female-dominated industries, and the uniquely brutal experience of having your work publicly judged every day while also parenting. Learn more about Momfluence here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:22.8	entrepreneurs like you. Sign up for your $1 a month trial at Shopify.com slash setup.
0:35.6	Hey all, Joe here and you are listening to Under the Influence.
0:40.2	When I first started this podcast, I didn't know just how big the mom influencing industry was.
0:46.6	And back then, it was about $12 billion.
0:50.5	These days, some experts estimate that it's double that.
0:53.9	And it makes so much sense, right?
0:56.0	Moms drive the majority of household purchasing decisions, and their content outperforms
1:01.0	traditional ads and consistently converts better than celebrity endorsements.
1:05.0	I say this all the time, and it's so true, influencers are the new celebrities, and just like celebrities, they have agents and managers and an entire team that makes their
1:15.8	business run.
1:17.8	Today I wanted to talk to one of the women behind the mom influencers.
1:22.4	Chelsea Clark is the founder and CEO of MomFluence.
1:26.2	It's an influencer marketing agency that focuses specifically on
1:29.5	mom influencers. Hence the name. It's a really good name. Chelsea herself is not an influencer. She
1:36.0	started out in vegan restaurants, actually, and after she became a mom, she started to realize
1:41.3	the power of moms in marketing. And that's how mom influence began.
1:44.8	Today we're going to have a really candid conversation about how the mom fluencer industrial complex
1:48.7	has grown, why moms are continuously still underestimated in the marketplace, and why
	...

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