Momentous - You Earn Trust by Doing Hard Things First
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 October 2022
⏱️ 67 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Jeff says, “when we set out to create this company, we decided we were going to build a brand at the forefront of high performance. And that doesn't mean just building a supplement brand or a product brand. That means building a brand with real differentiated things. In other words, doing the hard things first.”
Today, they serve a broad range of consumers. Basically, their consumer is anybody who's looking for that continuous pursuit of optimization. Someone who says every day, “How do I get better mindset, body, whatever that may be?”
In this episode, we interview Jeff Byers, Co-Founder and CEO of Momentous. Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance. They’ve won 8 defense contracts for innovation. They work with over 200 pro and college teams and have worked with the best scientist in the country to develop their products.
We discuss so many topics, including:
* Jeff’s gratefulness for his college injury and what he learned from the experience
* His take on what defines us as human beings: our challenges
* Having the humility to ask for help
* Who is Momentous the brand and who are its consumers
* Why it was crucial for them to do the hard things first when building the brand
* Why this it’s unheard and important that they have won 8 defense contracts for innovation and work with over 200 pro and college teams
* How do people choose the right products?
* Advice for entrepreneurs, including why the inability to learn fast can kill you
* His origin story and how does brand and a person stay authentic
* Creating a systematic approach for consumers
* What’s important for consumers to know about optimization
Join Ramon Vela and Jeff Byers as we break down the inside story of Momentous on The Story of a Brand.
For more on Momentous, visit: https://www.livemomentous.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | you know, as I look back on, I was just a young punk like many of us. And, you know, I think it was |
| 0:05.1 | just to me knowing that there's greater purpose than any one thing that you do, right? And it was this |
| 0:11.6 | realization that we're a collection of things. Not one thing defines us. Not one achievement, |
| 0:18.3 | not one disaster, not one activity. And it's this collection of who we are |
| 0:24.6 | that I think is so important. So, you know, again, like, I think it's part of it having the |
| 0:29.8 | humility to ask for help. And one of the things I've learned from really, really great people and |
| 0:34.5 | great achievers is those are the people that never plateau or |
| 0:38.8 | plateau very shortly. It's because they have the most amount of community to say, if I want |
| 0:44.1 | to get better, I need to ask for help. Because our knowledge and our ability only take us so |
| 0:49.1 | far. We need side shocks to help us raise above and raise above. |
| 1:08.0 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:09.9 | I'm Ramon Vela, and I believe that |
| 1:12.0 | people want to know more about the brands and the products they purchase. So each week, I interview |
| 1:16.7 | the founder of a consumer brand, unpack their story, their products, and their mission so you can |
| 1:21.5 | decide which products are worth buying and which brands are worth supporting. |
| 1:29.9 | In our interview, Jeff says, |
| 1:31.8 | when we set out to create this company, |
| 1:33.7 | we decided we were going to build a brand at the forefront of high performance. |
| 1:35.9 | And that doesn't mean to build a supplement brand |
| 1:37.9 | or a product brand. |
| 1:39.3 | That means to build a brand |
| 1:40.6 | with real differentiated things, |
... |
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