Kokada - The Number One Coconut Spread in Their Category
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 20 October 2022
⏱️ 67 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Breanna and Jared say, “what makes us special is we're really the only coconut spread being sold in our category, which is the nut butter and seed butter category except we are peanut free, which is so important right now, a lot of schools aren't allowing peanuts, and we are gluten-free, refined sugar-free and organic.”
Today we interview Breanna Atkinson and Jared Golestani, Co-founders of Kokada. Kokada is an iconic coconut spread that’s completely peanut-free, gluten-free, made with natural ingredients and refined sugar-free. It’s the first sugar and nut-free alternative coconut spread.
We discuss so many topics, including founder advice for food & beverage brands, the health benefits of their product, Kokada and more. Other topic include:
* Jared’s gratefulness for a general manager at an early retailer
* Breanna’s gratefulness for a mentor at a previous job
* Overview of the brand
* Their origins as athletes and how it started the brand
* The health benefits of Kokada
* How they first sold their product in farmer’s markets
* Advice for entrepreneurs, including how long it takes to grow a brand
* How they marketed and grew their brand with one product
* Last words of advice for founders of food & beverage brands
Join Ramon Vela, Breanna Atkinson, and Jared Golestani as we break down the inside story of Kokada on The Story of a Brand.
For more on Kokada, visit: https://kokada.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | We've read into a whole lot of potholes, but sometimes it is learned by fire, you know. |
| 0:05.2 | The number one piece of advice that I always give anybody starting a food product specifically, |
| 0:11.0 | but I do think this applies to entrepreneurship in general is however long you think it's going to |
| 0:16.2 | take, however much you think it's going to cost probably double that or more. |
| 0:21.1 | Like if you think it's going to take six months to launch and, you know, |
| 0:24.9 | $10,000 double or more, right? |
| 0:28.6 | We definitely learned that. |
| 0:30.1 | We thought we were going to launch in under two months with just a few thousand dollars. |
| 0:36.3 | That did not happen. |
| 0:52.3 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. I'm |
| 0:54.3 | Ramon Vela, and I believe that people want to know more about the brands and the products |
| 0:58.7 | they purchase. So each week, I interview the founder of a consumer brand, unpack their story, |
| 1:04.0 | their products, and their mission so you can decide which products are worth buying and which |
| 1:08.2 | brands are worth supporting. |
| 1:17.6 | Rihanna and Jared say, what makes it special is we're really the only coconut spread being sold in our category, which is the nut butter and seed butter category, except we're peanut-free, |
| 1:24.0 | which is so important right now since a lot of schools aren't allowing peanuts. And we're |
| 1:29.0 | also gluten-free, refined sugar-free, and organic. Today, we interview Brianna-Eckinson and |
| 1:35.3 | Jared Golastani, co-founders of Kokata. Kokata is an iconic coconut spread that's completely |
| 1:41.0 | peanut-free, gluten-free, and made with natural ingredients and refined |
| 1:45.5 | sugar-free. It's the first sugar-and-free alternative coconut spread. We discuss everything |
| 1:52.3 | from their gratefulness, to their origins as athletes, to the health benefits of Kokata, |
| 1:58.0 | how they sold their first products, and their words of advice for founders of other |
... |
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