Ilinel Food Company - Affordable Wellness
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 21 October 2022
⏱️ 65 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Harry says, “I started this company called Ilinel Food Company, which in the Mayan language means the plants that nurture us. I wanted to pay homage to that ancient tradition of food and go going back to Mother Earth, which means going back to fruits, vegetables, and a simpler way of life we had many thousands of years ago. That's our roots and our mission.”
Today, we interview Harry Lewis, Founder of Ilinel Food Company and the maker of Casa Verde. Casa Verde is your one-stop for nutritious, ready-to-eat authentic plant-based Latin food for every occasion.
We discuss so many topics, including a powerful story of gratefulness, homelessness, breaking-free and following your dreams. founder advice for food & beverage brands, to the health benefits of their products, Casa Verde and others. Topics include:
* His gratefulness for the person who gave him courage to break free
* Overview of the brand, including the roots, meaning of the name, and his mission
* Why he got into food
* Why he wants to represent Latin America culture through food
* His concept of Affordable Wellness and why it’s important
* How the product is shelf stable for 18 months without preservatives?
* Why, if everyone eats well, everyone prospers
* Why it’s important to have a diverse team
* Breakdown of the Casa Verde products
* His distribution strategy and availability around the country
* Advice for other Food & Beverage founders
* Why the donate meals
* Why he loves his team
Join Ramon Vela and Harry Lewis as we break down the inside story of Ilinel Food Company, the maker of Casa Verde on The Story of a Brand.
For more on Ilinel Food Company and the maker of Casa Verde, visit: https://eatcasaverde.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | organic tomatoes are more expensive or anything with no preservatives or anything that |
| 0:05.7 | is not shelf stable, you know, came on a price. |
| 0:11.0 | And for me, that did not make sense. |
| 0:13.4 | Moving from Latin America and then you know from your porridge, we shop in the market. |
| 0:17.4 | Everything's organic, you know. |
| 0:19.3 | And then we go to the, you know, to choose the tomatoes. |
| 0:22.7 | And it's a party of fresh fruits. And he doesn't come at a premium. That's just the way to eat. |
| 0:30.4 | And so it always bothered me why I had to spend more to eat well. So affordability and this concept that we're introducing of |
| 0:40.0 | affordable wellness is one of the most important things on this venture because you don't |
| 0:47.5 | need to spend a lot of money. It doesn't come to the expense of more people. Actually, we believe |
| 0:52.9 | that we can make delicious food and also take care of our |
| 0:58.2 | pockets. |
| 1:09.4 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:15.4 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase. |
| 1:20.9 | So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products |
| 1:28.0 | are worth buying and which brands are worth supporting. |
| 1:33.9 | Harry says, I started this company called Illinois Food Company, which in the Mayan language |
| 1:39.1 | means the plants that nurture us. I wanted to pay homage to that ancient tradition of food and going |
| 1:46.0 | back to Mother Earth, which means going back to fruits, vegetables, and a simpler way of life |
| 1:50.9 | we had many thousands of years ago. That's our roots and our mission. Today we interview Harry |
| 1:56.9 | Lewis, founder of Illinois Food Company and the maker of Casa Verde. Casca Verde is your one-stop |
| 2:02.8 | for nutritious, ready-to-eat authentic plant-based Latin food for every occasion. We discuss so many |
... |
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