Moment 158: What is The Best Cheap Coffee? Coffee Expert Reveals In Blind Taste Test: James Hoffman

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 19 April 2024

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this moment, world renowned coffee expert, James Hoffmann, tests and chooses the best high street coffee. James guides you though everything you need to know to assess coffee like a professional, this includes looking at the roast of the coffee, the smell and finally it’s taste and different tones. He also outlines the benefits of supporting your local cafe rather than getting your morning cup at a major coffee chain, as you can get a better cup of coffee from someone who cares nearly as deeply about coffee as you. Listen to the full episode here - Apple- https://g2ul0.app.link/TM29O0GTTIb Spotify- https://g2ul0.app.link/7i0901DTTIb Watch the Episodes On Youtube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos James: https://www.jameshoffmann.co.uk/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:29.0	We have five different cups of coffee here from five different supplies.
0:36.4	You're smelling them or when you're smelling them is there anything you're
0:39.2	noticing just from smelling them?
0:40.8	Yeah like so that one of the things I can assess pretty quickly is how darkly the coffee's been roasted.
0:46.5	When you have the longer you leave coffee in a roasting machine, the darker the color of the beans
0:50.0	will be.
0:50.9	And for a long time time I think people associated darker
0:52.7	roasts with with better coffee, oilyer beans looked kind of fancier,
0:56.0	whereas it swung the other way and lighter roasts now are considered
0:59.0	better or more expensive because they kind of preserve more of the inherent qualities of the raw materials.
1:04.8	So these are all reasonably dark roasts just from smell.
1:08.4	So I can kind of the smells I'm coming off there are more in the kind of heavier not burnt smells or some of them
1:14.7	actually smell a little bit burnt and kind of harsh but nothing's particularly
1:19.6	fruity or floral smelling so it's just for me a kind of gauge of where things are going to be
	...

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