Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 21 May 2026

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?" Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and organizational structures that support them. It’s a shift from optimizing channels to engineering a connected growth engine for the entire business. This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI. Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO), helping you win visibility in AI-powered search and generative engines. Everything they do is built to connect brands with the right audience and drive measurable growth. Learn more at moburst.com. Today, we're going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn't about a new channel to manage; it's about the emergence of a new operating system for marketing, one that demands a move from siloed activities to integrated systems, from Search Engine Optimization to Answer Engine Optimization, and a new way of thinking about the teams we build. To help me discuss this topic, I'd like to welcome, Gilad Bechar, CEO at Moburst. About Gilad Bechar Gilad Bechar is the CEO & Founder of Moburst, an award-winning digital marketing agency helping brands succeed in the age of AI. Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO). Gilad brings a practical, operator-level perspective on how brands can stay visible, relevant, and competitive as marketing shifts toward AI-powered discovery and performance-driven growth.,Yes,This will be completed shortly Gilad Bechar on LinkedIn: https://www.linkedin.com/in/begilad/ ---------- Resources ---------- Moburst: https://www.moburst.com/ This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI.Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO), helping you win visibility in AI-powered search and generative engines.Everything they do is built to connect brands with the right audience and drive measurable growth.Learn more at moburst.com. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873f Don't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2 The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, I'm Greg Kilstrom, host of the Agile brand, and here's a question for you.
0:04.0	For the last two decades, the primary question for marketers has been, how do we rank on Google?
0:09.0	But what happens when the primary question becomes, how do we become the answer for an AI?
0:14.0	Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and the organizational structures
0:22.1	that support them. It's a shift from optimizing channels to engineering a connected growth
0:27.4	engine for the entire business. Welcome to Season 8 of the Agile Brown podcast. This season we're
0:36.2	going all in on expert mode MartEC, AI, and customer experience,
0:40.2	talking with the people and platforms behind the brands you know and love.
0:43.7	Again, I'm your host, Greg Kilstrom, and I help Fortune 1000 companies make sense of
0:48.0	MARTEC, AI, and MarketingOps.
0:50.2	Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating so others can find us as well.
0:56.0	This show is brought to you by MoBurst, an award-winning digital marketing agency leading how brands succeed in the age of AI.
1:04.0	MoBurst helps brands grow through data-driven strategies across app marketing, media buying, creative, and answer engine optimization,
1:11.6	helping you win visibility in AI-powered search and generative engines.
1:16.6	Everything they do is built to connect brands with the right audience and drive measurable growth.
1:21.6	Learn more at moburst.com.
1:24.6	Today we're going to talk about the significant disruption AI is causing, not just to marketing
1:29.7	tactics, but to the very foundation of how customers discover and interact with brands.
1:35.2	This isn't about a new channel to manage.
1:37.5	It's about the emergence of a new operating system for marketing.
1:41.5	One that demands a move from siloed activities to integrated systems,
1:45.7	from search engine optimization to answer engine optimization, and a new way of thinking about
	...

Transcript will be available on the free plan in 12 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.