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The Story of a Brand

Little Saints - Ditch the Alcohol, Keep the Fun: A New Way to Sip

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 December 2024

⏱️ 65 minutes

🧾️ Download transcript

Summary

I had the pleasure of sitting down with Megan Klein, the founder and CEO of Little Saints, a brand redefining how we think about social drinking. 


Megan shares everything from her early days towing a mint-green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose.


What stands out in this episode is Megan’s deep thoughtfulness—not just in how she creates Little Saints’ products but also in how she approaches life and business. 


We dive into the challenges of launching a brand during the pandemic, the science behind functional mushrooms and adaptogens, and the cultural shift towards more mindful drinking. 


Whether you’re curious about the non-alcoholic movement or love hearing about entrepreneurial journeys, Megan’s story will inspire you.


In this episode, you’ll learn:


* The story of driving a mint green vending trailer around Detroit to get feedback from real people.


* How mindfulness and meditation shaped the founder’s journey and helped her tackle self-doubt.


* The unique role of scent, mushrooms, and adaptogens in creating Little Saints’ signature flavors.


* The challenges of traditional distribution and the pivot to a direct-to-consumer model.


* Why non-alcoholic drinks are a cultural shift in how we socialize.


* How Little Saints is making non-alcoholic cocktails feel as exciting and social as their alcoholic counterparts.

 


Join me, Ramon Vela, in listening to this episode and discovering how one brand is reshaping what it means to drink socially. You’ll come away inspired, entertained, and maybe even eager to try a Little Saints cocktail for yourself!


For more on Little Saints, visit: https://littlesaints.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


Plus, don’t forget to follow us on Apple and Spotify. 


Your support helps us bring you more content like this!


*


Today’s Sponsors:


Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/


Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above. 


SARAL - The Influencer OS for Brands: https://storybrandoffer.com/


SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for listeners of The Story of a Brand Show Podcast. Start today! Visit the link above. 

Transcript

Click on a timestamp to play from that location

0:00.0

In today's episode, I had a pleasure of sitting down with Megan Klein, the founder and CEO of Little Sates.

0:06.3

It's a brand redefining how we think about social drinking.

0:10.2

She shared everything from her early days towing a mint of green trailer around Detroit to perfecting her recipes to building a brand rooted in mindfulness and purpose.

0:20.2

What really stood out to me in this episode is Megan's deep thoughtfulness,

0:25.4

not just in how she created Little Saints, but also how she approaches life and business.

0:31.9

We dove into all the challenges of launching the brand during the pandemic,

0:35.6

the science behind the functional mushrooms,

0:38.3

the adaptogens, and the cultural shift towards more mindful drinking.

0:43.3

So whether you're a non-alcoholic movement enthusiast or you love hearing about entrepreneurial journeys,

0:50.3

Megan's story is really going to inspire you.

0:53.3

So do me favor. Grab a glass of Little Saves.

0:57.6

Let's sit back and let's enjoy this episode.

1:16.2

Hey everyone. This is Ramon Bella, and this is another episode of the story of a brand.

1:20.6

Like always, we have an amazing brand and guests that we're going to feature on today's show.

1:27.0

But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year. And they are facing unprecedented challenges

1:30.3

from changing consumer behavior, inflation, election year anxiety,

1:35.3

the cost of capital, and more.

1:37.3

However, finding an experienced knowledgeable advisor shouldn't be challenging.

1:42.3

And that's why I'm personally recommending that you reach out to

1:46.8

Compass Road Ventures, whether you're looking for help positioning your brand and messaging,

1:52.1

diversifying your marketing portfolio, preparing for retail expansion, or fine-tuning your

1:58.3

existing retail strategy, or maybe preparing your brand and financials

...

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