Miss Excel's Kat Norton: "How I made millions doing Tiktok videos - about Microsoft Excel”

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9 • 654 Ratings

🗓️ 20 May 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Sunday Times' tech correspondent Danny Fortson brings on Kat Norton, creator of Miss Excel, to talk about what she did before Miss Excel (3:30), declaring she would be “rich and famous” (7:30), deciding to try Tiktok (9:50), hitting 100,000 views with an early video (11:50), creating an Instagram presence (13:55), quitting her job (15:30), webinars (17:10), going from zero to seven figures in a year (19:00), on whether the pace is sustainable (24:10), social media negativity (27:10), the new world of Excel creators (28:45), and leaving New York (31:20).

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Yo!
0:01.9	Technology.
0:02.9	What is it all about?
0:04.4	Within six months of selling courses, I scaled it to six figures.
0:07.7	And then within a year later, I scaled it to seven figures.
0:10.3	That's annual.
0:11.3	Yeah.
0:12.0	And so you say you've retired your mom.
0:13.9	Yeah.
0:14.4	That was a special moment. Hello and welcome to Danny in the Valley, your weekly dispatch from behind the scenes and inside the minds of the top people in tech.
0:36.6	I am your host, Danny Fortson, coming to you live from Oakland, California,
0:42.3	with the best and most interesting interviews from the world of technology, obviously.
0:49.5	And this week is no different.
0:51.7	Oh man, this is a fun one.
0:53.1	A little change of pace for y'all. So this
0:56.2	week we're talking about TikTok, specifically, because, you know, just the way the algorithm works.
1:02.7	You know, we've talked about this before. We've touched on it with various guests, including
1:07.0	most recently James Currier. And it's just really interesting. It's a very different beast to, say, Instagram, Facebook, et cetera, who rely on the social
1:16.4	graph, which is basically feeding you stuff that is posted by your friends.
1:21.0	TikTok is more of like, as Currier described it, kind of high dopamine TV.
1:26.2	It studies you to an amazing degree,
1:29.4	figures out very quickly what you like,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Will Morley, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Will Morley and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.