Minisode Monday #23 | What Makes You Qualified?

The Art of Charm

http://www.TheArtOfCharm.com

Business, Health & Fitness, Education

4.7 • 11K Ratings

🗓️ 17 October 2016

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to Minisode Monday, where we kick off the week with something quick and actionable -- to make you more magnetic and effective -- that you can implement right away. In this Minisode Monday, Ryan Holiday -- author of Ego Is the Enemy -- joins us to discuss how we can become qualified experts in our field by sharing some of his favorite tricks of the trade. Let's get to it! The Cheat Sheet: How do you become qualified to dominate a niche and establish expertise in a given area? Ryan tells us how he used the uncompetitive space of universities to promote his first book and gain a foothold as an expert in his field. Tracking verified Twitter mentions of his book allowed Ryan to expand his reach by offering free copies for people to share with their friends and colleagues. Always treat people as if they can get you on the front page of The New York Times -- because they might actually be able to someday. To learn more about social dynamics and productivity hacks, take the Art of Charm Challenge by clicking here, or text CHARMED to 33444. Also be sure to check out our Social Capital Intensive here! Let us know about how you put today's Minisode Monday into practice! Leave a comment below, tweet with @TheArtofCharm in your response, or write to Jordan directly: [email protected] (he reads everything)! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/minisode-monday-23-makes-qualified/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

Transcript

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0:00.0	Hey Jordan Harbanger here. Welcome to Mini-Sode Monday. I'm happy to be here with you kicking off the
0:04.7	week with something quick and actionable that you can implement right away. That'll make you more
0:08.6	magnetic and effective. Today we've got Ryan Holiday. Thanks for coming back, man. I'm very
0:14.7	interested in knowing what makes you an authority that's in demand when it comes to this. I'm
0:19.5	going to see you talking at Google. I see you traveling to different summits and seminars and
0:24.0	things like that and every there's just a massive weight to your authority. And yes, part of it is
0:29.4	you've written a bunch of really great books. But there's other actions that I'm sure that you
0:33.6	are doing this consciously that have gotten you to a point where you can swing that kind of weight
0:38.7	that other authors, other people who are thought leaders, etc. maybe should take notes on.
0:43.3	Well, thank you. And yeah, I think obviously there is sort of nothing better for getting
0:48.8	speaking than having a book. But it's not simply like it's not one of those fake it to you make
0:54.0	it situations, which I think a lot of people confuse or make the mistake of thinking of right?
1:00.6	They go like, oh, lots of speakers have books. Let me get a book and then I will be a speaker.
1:06.0	It's usually the other way around. Like it's usually the ideas in the book happen to overlay
1:12.1	with a niche or a need for companies to have give you a talk. So if I wrote a really good book about
1:19.4	horse grooming, chances are the CEO of companies that have become speak or the person who select
1:25.6	speakers for Google, he's not going to be like, hey, come chat to the Googlers about this, right?
1:31.0	Like because there's no, so it's really about dominating a niche that adds some value to a company
1:39.2	or a conference or an event. So I've thought about this a lot and books are one way to do it, but it's
1:47.0	it's about establishing an overwhelming amount of expertise in a given area. So my first book was
1:56.6	an expo, Zay of how the media system worked and you could see why people who are in the media
2:01.6	are going to want to see someone sort of reveal how that works and show some of the flaws in their
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