What's up you beautiful listeners? It's your boy, Orange Moca Frappuccino, aka Rabbit Can't Lose, aka Noah Kagan.

Today's guest I spent one and a half years trying to get, and we got him. His name is Brian Wansink, he wrote my favorite diet book of all time. You might know him as the author of

mindless eating or Slim by design. And this book has changed my life completely about how I eat and it has nothing to do with diets like oh the watermelon diet or put butter and coffee diet or whatever it is so it's notchos time

But we have a great conversation about what to actually do to change your behaviors and not your diet to help you lose weight.

The three major things you're going to learn today is number one, how to trick your body and mind

into losing weight without changing how you eat.

Number two, tips to handle critics and haters. Brian actually had a lot of this

recently which I was surprised about. Number three, why colors? Yes, colors influence how much

you eat and other little things like that that will help you.

You learn these three things and more.

Enjoy.

What was like the first research you did in and because I think for people who do maybe don't

know about you when they're not thinking

about what expectation should they have and what was the first thing you did around that?

Well the first thing I did around that was I was doing some work looking at how package size

influenced how much people ate.

And I was doing this in Philadelphia

and we were giving people like 100 calorie size packs,

like four of them, where we were giving them a big 400 calorie package.

We were using wheat thins and m&ums, things like this.

And all of a sudden we realized that once we gave people smaller packages,

unpredictably, they all of a sudden just started eating less, even though there's the same total amount.

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