I walked into Hoog's office and I said,

Dude, you haven't fun.

We're mountain bikers first, right?

And the whole company is built on the premise

of riders first and we make stuff we want to ride.

What's up you gorgeous listeners? It's your boy Mr Pickles, aka Rabbi Can't Lose, aka Noah Kagan.

In the past four years I've become super addicted to bicycling and mountain biking.

And recently I've got to meet some amazing people like Jeff Lenofsky.

You can check him out on YouTube at Trail Boss.

Really love his videos.

And also Sonia Looney.

She coaches basketball star Reggie Miller and Mountain Biking. Really impressive, both those people check him out. on might as well on YouTube. So I figured what's next? Why not reach out to people who

make these bikes and learn how the hell do you actually make a bike? So I reached out

to Chris Conroy of Yeti bicycles. They're the premium mountain bike makers today.

This is what I have at home and their bikes have won a ton of competitions and voted best bike of the year many many times

And their company's gone through three acquisitions tons of changes and every day their people are all allowed to go mountain biking during the work hours of create for your brand? Number two, what does Yeti do differently to recruit and hire?

This is definitely something that I've started implementing in our own company at

Sumo. And number three, how did Yeti become the Rolls Royce of mountain bikes?

A lot of interesting things there and more. So let's kick it off first with the biggest risk Chris made at Yeti. Enjoy.

Yeah, I would say the biggest came six years ago, and it's interesting because it

corresponds with our growth almost exactly.

We were, you know, in a position where we were always playing catch up.

...