Welcome to the most nutritious hour of business talk all week.

This is Coffee Break with Game Changers, presented by SAP.

The best run business is run SAP.

Your host and moderator is Bonnie D. Graham. You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions. Now, here's Bonnie D. Graham.

Yes, indeed. Here she is. Welcome, welcome, welcome. If you want to run with the game changers, you are in the right place. Let's see what's going on here. I have the buzz. Let's see. It's a quote from somebody named Oreson Sweat Marden. I will read the quote. It's not important who he is. The quote is the golden rule. That's what we're talking about today, the golden rule for every business man, I'm

going to add for every business woman, is this, quote, put yourself in your customer's place, unquote.

Talking about the golden rule, some people call it a law of reciprocity. It's the principle of

treating others as you wish to be treated by them. It's also a maxim of altruism found in many

religions and cultures. So let's talk about how does this apply to us today. Truth time, everybody.

Come on, fess up. Look in the mirror. Talk to your phone. Let's see what's going on. Are you stalking

your prospects? Come on, we're talking about selling here. Are you stalking your

prospects so you can get into their Facebook news feed? Tisk, tis, tis, tis, is all I'm going to say.

Or let's flip that around. Are you a patient and helpful advisor along their buying journey?

Now, we're mostly referencing B2B here, of course, because coffee break

with game changers is about business all over the world. But think about it. Are you really

desperate? Are you going after them? Almost like a friend who's been rejected, not yet? Or are you

just saying, I'm here? What can I do to help you? We're opting hopefully for the second one. So we're going to

continue today our discussion about the do's and don'ts of social selling and how you and your

team, however big or small your team is, should or should not behave in the digital world.

If you're wondering how we got this topic here on Coffee Break, I will be happy to tell you.

This is part four of an ongoing conversation we've been here on coffee break. I will be happy to tell you. This is part four of an

ongoing conversation we've been having on our series called Changing the Game with Social

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