Mastering Personal Branding and Content Strategy | Ep 767

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 23 September 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Alex shares a recent Keynote he did helping you understand personal branding and content strategy.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	And so, dude, thank you so much for being here. I know, I don't know if you know this,
0:03.8	bro, but I've been trying to make this moment happen for three and a half years. And I call it pleasantly
0:10.0	persistent, but I just keep asking, man. so thank you for making it happen.
0:13.7	No thank you for pleasantly being persistent. Yeah man. Yeah thank you. I did it for you
0:21.0	bro, it's for you. Yes sir. So here's the deal. Is your chair shaking right now
0:27.6	or is that me? I think it's the walking. Oh okay got it. I was like, dude, is something wrong
0:32.1	with me?
0:32.6	So in the past 40 months, Alex, you talked about you built a 7.8 million fan audience
0:41.3	across all these platforms, 2 billion impressions, 35,000 pieces of
0:44.5	content. You spent 4 million dollars across that time period and I was thinking
0:50.2	that the thing we could do to bring the most impact today is everybody here wants to build a powerful personal brand.
0:56.0	They want to grow their business.
0:58.0	And can you first, before we get into all the tactics, we have so many things to share with you guys today but can you
1:04.0	first define personal brand and why you think it's so important for everyone?
1:08.7	So I think personal brand is just the things that you choose to associate with and so you have ideals
1:15.0	some sort of business that you want to associate with people that you want to associate with and
1:19.3	it's just curating the things that just as much what you want to be seen and thought of with as much as what you don't.
1:26.3	And I think one of the big things that happens early on is we want to say yes to everything,
1:30.2	which is kind of tough because sometimes you're like, I don't really like this person that is asking me to be on their podcast.
1:36.0	It's like well everyone's going to associate you whether you like it or not.
1:39.0	And so fundamentally like brain doesn't see in negatives it only sees in positives as I say don't you know don't think about a pink elephant
1:45.6	We also think about pink elephants right and so you can't like unbrand you can only positively pair things you can't. And so it's really by avoiding things, kind of
	...

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