Mike Cherman, ICNY & Chinatown Market
Business of HYPE
HYPEBEAST
4.8 • 789 Ratings
🗓️ 18 March 2018
⏱️ 80 minutes
🧾️ Download transcript
Summary
Mike Cherman is the founder of ICNY and Chinatown Market. Despite his myriad contributions to streetwear, Mike’s working hand was largely invisible. Much of his work is instantly recognizable, though: he designed all of KITH’s branding from the box logo to the Just Us branding, for Ronnie Fieg. Much of the early A$AP Worldwide gear was Mike’s work, too.
"People say your brand dies when you go to Urban," Mike Cherman says, "Enjoy making no money for the rest of your life. I've been in Urban since the first collection. So if that means I'm dead, I've been dead since day one."
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Transcript
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| 0:00.0 | Okay, bagels in LA versus bagels in New York. |
| 0:02.4 | Fucking trash out here, dude. It's so bad. It is the worst, like, thing. |
| 0:06.0 | I found one place, it's in the Grand Central Market over here. |
| 0:08.9 | Yeah. |
| 0:09.3 | And it's called Wexler Bagel. |
| 0:11.2 | Wexler Deli. |
| 0:12.0 | And like literally they have like the perfect like New York bagel with like whipped cream cheese and like the whole thing. |
| 0:17.6 | Yeah, but dude, I can't tell you how... I live... Well, my place in L.A., there's a place called East Coast Bagels, and it's the wackest shit. |
| 0:26.3 | Yeah, dude, like there's a place like Garden State Bagels in my house or something like that, and like, it's just like they put like cornmeal on the bagel. |
| 0:33.6 | And I'm like, come on, guys. |
| 0:34.4 | I hear it's the tap water. |
| 0:36.0 | Yeah, come on. I hear it's the tap water. Yeah, for sure. I mean, it's the same thing like I moved to San Diego |
| 0:38.2 | in high school |
| 0:38.6 | and we used to go to this pizza spot |
| 0:39.7 | and the dude would import water |
| 0:41.1 | from New York. |
| 0:42.7 | Yeah, pretty crazy. |
| 0:44.5 | Let's see. |
| 0:45.0 | So this will be completely edited |
| 0:46.3 | so feel free to speak freely |
| 0:48.1 | and you could... |
| 0:48.6 | And make notes of what truth we got. |
... |
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