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Business of HYPE

Melody Ehsani

Business of HYPE

HYPEBEAST

Society & Culture

4.8789 Ratings

🗓️ 25 March 2018

⏱️ 59 minutes

🧾️ Download transcript

Summary

Designer Melody Ehsani explains how she broke into Fairfax's infamous boys' club. On this week’s episode, Jeff sits down with Melody Ehsani at Sole DXB in Dubai to discuss how she navigated her career to become a namesake in the streetwear world.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Transcript

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0:00.0

When I have those moments where I could sit back and look at it, it really feels like a blessing.

0:05.0

Like, I don't think I would do anything else.

0:09.0

But it is still...

0:12.0

It is still surreal.

0:13.0

I still haven't slowed down to the point where I can, like, sit back and really think about it that way.

0:18.0

I still have so much more that I want to do and I still don't

0:22.6

feel like I've gotten anywhere close to where I want to get to. I still have those doubts in the

0:28.2

sense where I'm like, okay, this is cool, but we're still, we still got work to do. Yeah. You're 10 years in

0:33.8

on day one, basically. Yeah, exactly.

0:43.6

From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

0:50.0

On this episode, we have Melody Asani, a jewelry, fashion, and footwear designer that for the past 10 years has managed to carve out her own way in this male-dominated streetwear scene.

1:01.0

I don't believe that we're just this. Like, we're not just physical. I definitely think that we're, we have some kind of spirit that animates us. And I think that there's more

1:13.1

to us than just this. And I think learning how to meditate and communicating with myself in that

1:20.1

way sort of opened me up to that. Because it really, when I meditate, it feels like I'm going in

1:27.0

and I'm asking myself questions and then

1:30.3

myself, like a different self is answering. Wow. You know, if that makes sense? Not to me, but it can

1:38.5

to you. It's fine. I get it though. Yeah. I just feel that way. Melody, like a lot of young people that I talked to, didn't have any formal training in art or design.

1:49.0

So I wanted to find out how she got her start.

1:52.0

So when I started, I was so, like, just enamored with making things and learning how to make things.

2:00.0

Because even from a design or a

2:02.5

creative standpoint it's the way that my mind worked like I had the ideas and I I knew what they

2:08.7

looked like and I that kind of stuff came very easy to me but technically speaking I had no skills

...

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