Welcome to Almost Here, Round the Corner of Future Technology Podcasts with Richard Jacobs.

Future Technologies always to transform our lives for better or worse are the focus of this podcast.

Almost here means these technologies are now here and starting to be used.

We're just around the corner.

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john donahue uh head of marketing at cirrus health care we'll be talking about migraine x john

how you doing i'm doing all right today uh pleasureasure to meet you and look forward to talking about the product and how we're leveraging technology to help people in their migraine treatment plans. Yeah, I mean, thankfully, I don't have migraines. I mean, I have other issues, but I'm sure migraines are terrible and they affect a lot of people. You know, can you give a brief overview of what you guys do and how bad the migraine problem is?

Sure.

Well, let's talk about the problem first.

So about 12% of the U.S. population suffers from migraines.

It's about 30 million, 38 million people or one in four households.

You know, so it's a fairly large problem.

And, you know, the market itself or the people that suffer from the problems often don't

fully understand what causes them or, you know, have a clear idea of what's behind the migraine.

And the National Headache Foundation actually did a study against 16 possible triggers.

Because once you tell people some of the triggers of migraine, they begin to identify with them.

And what we saw very clearly was about three and four out of three out of every four respondents

reacted saying that weather triggered their headache thing.

So we funded a clinical study to be done and validated that subject and that matter,

that three out of four matter related to weather because we had a thesis.

And the thesis is actually developed by understanding and listening to our customers.

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