Scaling is not necessarily, again, adding six trucks, adding a dozen employees, 2xing your

bottom line revenue. Scaling at its core is about building systems that allow you to handle

more output or workload efficiently. Welcome back to Midweek modern craftsmen.

I hope everyone is having a wonderful week.

It's beautiful here today.

It's just a quintessential spring day.

The sun is shining.

There's a nice breeze.

Blue skies.

The lawn is green and plush right now. Sawpawall season is in full swing.

So I hope that everyone is having as nice of a spring day wherever you are that we are here in New Jersey.

We don't have that many of them. It's going to be hot and humid here

before you know it. Today I'm going to be digging into a topic that I got into with a consulting

client of mine recently where he faced this crossroads and his business and determining how he wanted to scale his business. And I think

I'm going to speak specifically to the smaller owner operator type businesses as per usual on

the midweek platform, because that's what I know. And that's what I really feel is a very important aspect of this industry because there are so

many of us out there and there's so many us out there struggling.

So many smaller businesses or contractors believe that scaling means chasing the larger,

more complex projects, renovations, builds, but that path often comes

with added risk, overhead, and a lot of stress. And in reality, scaling can also mean optimizing

for smaller projects. Projects you can turn around faster that offer better margins, if accounted

for probably less downtime, and more flexibility for you and your business. And true growth

...