Michelle Phan: Ipsy and Em Cosmetics Founder and the Original Beauty Influencer

Second Life

Who What Wear

Fashion & Beauty, Arts, Society & Culture, Careers, Personal Journals, Business

4.8 • 3K Ratings

🗓️ 30 August 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michelle Phan is a beauty powerhouse. She is the co-founder of Ipsy (a monthly subscription service that became the world’s largest beauty community), the founder of Em Cosmetics, and one of the first beauty digital influencers who—dare we say—created the first-ever YouTube makeup tutorial. Over the last decade, Phan has garnered a global community of over 10 million followers, has amassed over one billion views, and has created more than 350 videos. Today, Phan also educates her loyal community of followers within quite a different space altogether: cryptocurrency. Through her studying of the crypto industry, she draws parallels between the decentralization of power and the decentralization of content that launched her YouTube career. On this episode of Second Life, find out how Phan paved the way for an entire generation of beauty creators to come while reinventing herself time and again.

Transcript

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0:00.0	Hi, we're Carleen and Jill, host of Breaking Beauty Podcast.
0:03.5	The show all about the breakthrough people, products, and moments in beauty.
0:07.0	On our show, you're going to find hella inspiring guests, like Emily Weiss of Glossier and
0:11.0	you'll get beauty tips galore from the top pros in the industry, like Kim Kardashian's
0:15.2	makeup guru.
0:16.2	And you'll hear skin care secrets from the likes of Dr. Pimple Popper.
0:19.7	Plus, you'll get shopping help with our damn goods episodes where we review the latest
0:23.8	products hitting store shelves to let you know what's actually worth your money.
0:27.4	This is an every Wednesday to Breaking Beauty Podcast.
0:31.9	Hi, everyone.
0:38.4	I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where.
0:43.1	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:49.6	We're talking about their work journeys, what they've learned from the process of setting
0:54.2	aside their doubts or fears, and what happens when they embark on their second life.
1:00.2	Today on the show, I'm joined by the founder of Ipsy and M Cosmetics and Beauty YouTuber,
1:06.0	Michelle Phan.
1:07.6	You likely know Michelle as the original beauty blogger, creating arguably the first YouTube
1:13.0	makeup tutorials of all time and definitely the first ones to go viral.
1:18.3	For 10 years and more than 350 videos, Michelle built up eight fiercely dedicated and loyal
1:24.6	following, including over 9 million YouTube subscribers.
1:30.5	She helped cement the term influencer, creating a new career path that would be followed
1:35.5	by an entire generation of creators.
	...

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