Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.

Starring, award-winning real estate coaches Tim and Julie Harris.

Get ready for unfiltered, full-strength honesty about what is truly working

to get you into action and make you money in this new real estate boom.

Now to our hosts, Tim and Julie Harris.

We're joined today by Michael LaFito, founder of the Marketing Luxury Group

and creator of the luxury listing specialist certification.

As a top-producing luxury real estate agent at Conlon Christie's International,

with over 16 years of experience in the Chicago market, Michael and his team developed a comprehensive,

proactive approach to marketing luxury homes. His luxury certification is available for

continuing education credits, for agents in certain states,

and he's the author of Marketing Luxury, Sell Your Luxury Home in Any Market.

Michael's creativity and to think outside the box approach make him one of the most sought-after experts on becoming a luxury agent.

Now, let's welcome Michael to the call as we join our host,

Tim Harris. So Michael, thank you very much for being my co-host today. I really appreciate it.

Luxury is a lot of, you know, it's kind of the fantasy of everyone getting their real estate

license. And in most markets, there is a luxury market, you know, depending on where you are,

it could be luxury could be a million or if you're in L.A. or Florida or, you know,

in York, luxury could be 20 million.

But everyone wants to get into the luxury space.

Everyone has fantasies of those, you know, $300,000, $600,000 commission checks.

And I really appreciate you being my co-host today. And I'm looking forward to deep diving into some of the myths that agents have about really what it

...